AdMob reports that in less than one year, the Apple App Store has
grown to more than 50,000 applications and given consumers access to
applications with broad consumer appeal as well as a long tail of niche
applications that serve specific segments.
An AdMob blog post showed a fast adoption rate of the new iPhone OS 3.0 with 44% using 3.0.
Their latest report finds that, as is true with many other forms of media,
the most popular applications generated the majority of usage by
consumers. The App Store ranking system feeds the success of these top
applications, some of which were accessed by more than 1 million users
in May. Few applications may reach this blockbuster of success, but
there is also significant percentage of popular applications have built
a strong base of tens of thousands of users. The long tail of
applications that make up the majority of the App Store generated a
minority of the total usage.
Highlights from the May 2009 AdMob Mobile Metrics Report:
- 5 percent of applications had more than 100,000 active users in
May 2009, representing 116 applications in AdMob's iPhone network.
- 14 percent of applications had between 10,000 - 100,000 active users, representing 322 applications.
- 54 percent of applications had less than 1,000 active users, representing 1,244 applications.
- The average iPhone user in AdMob's network accessed four applications in May.
- Five days after its launch, the iPhone 3.0 Operating System (OS)
represented 44 percent of iPhone ad requests. In contrast, only 1
percent of iPod touch requests came from devices running the iPhone 3.0
OS.
AdMob reached 15.1 million unique users on iPhone and iPod touch
devices on 2,309 applications in its network in May, the vast majority
of which were free to download. Please see the notes section of the
full report and the Metrics blog for more details on methodology.
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