iPhone #1 for Mobile Ad Reach, Says Millennial Media

By Reporter Wireless and Mobile News on July 17, 2009 11:24 AM

Millennial Media's Scorecard for Mobile Advertising Reach and Targeting (SMART) for June has been released with new figures. The iPhone remained number one handset, while the Samsung Instinct came in at number two which many believe is due to the Sprint Everything plan. BlackBerry Curve came in third.

U.S. Mobile Internet increased to 59.8M users; Millennial Media now reaches 74% of the mobile internet or 44.2M users, according to Nielsen.

Popular Devices:

68% increase in iPhone & iPod Touch impressions on Millennial Media's network in June.
Apple's impression share increased 4.20% in June; however, Samsung remained in the #1 position with the largest impression share throughout Q2.
The iPhone regained the #1 spot - this also contributed to the 1.4% month over month growth of Touch Screen device share versus other input mechanisms.
The Blackberry Curve and Blackberry Pearl remained consistently in the #3 and #5 spots respectively month over month - while T-Mobile's HTC G1 (Dream) took the #7 slot in June.

June Special Features:

Top 10 mobile ad verticals in Q2: #1 Entertainment, #2 Telecommunications, #3 Portals, etc.
Entertainment Knows Mobile. Movie Studios, in particular, have: Leveraged the mobile ad network model to reach, target and engage consumers. Delivered rich brand experiences on their persistent mobile sites, yet creatively leverage custom landing pages and rich media at different stages of the campaign lifecycle.