Verizon Wireless and AirSage have entered into an agreement where non-identifying
data from Verizon Wireless' network will be used to help AirSage
provide real-time traffic information.Verizon Wireless' network data will be made anonymous and integrated into AirSage's patented Wireless Signal Extraction Technology platform to enable live traffic monitoring on major interstates, highways and arterials.
The claim the deal will enhance AirSage's traffic coverage and accuracy by quadrupling the number of signaling messages; when the data is fully integrated, more than 12 billion signaling messages across more than 200,000 centerline miles of roadway will power applications for government agencies, businesses and consumers.
"Adding signaling data from Verizon Wireless' network is a huge win for anyone interested in avoiding traffic and getting reliable, current and predictive travel times between multiple locations," says Cy Smith, chief executive officer of AirSage. "Millions of people are already using our traffic and travel insights through applications such as Google Maps, Real Traffic, and our AirSage Real-Time Traffic product so we're thrilled at the opportunity to expand our coverage and enhance our accuracy with the addition of non-identifying location information from Verizon Wireless."
AirSage's patented, real-time traffic data service uses the anonymous location information derived from wireless carrier data. While current applications center on real-time traffic conditions and travel times, AirSage is also building out location-enhanced services for the retail, financial and emergency management industries. All of the new services will incorporate AirSage's core technology which allows customers to realize distinct and immediate value from the anonymous and aggregate location and movement of people.
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