MSNBC Mobile Views Up 3x Over 4 Months

By Reporter Wireless and Mobile News on August 3, 2009 12:19 PM

Transpera and InsightExpress shows msnbc.com mobile video delivery has grown rapidly. Since first introducing video into the msnbc.com mobile web product in March, monthly video views across the full suite of msnbc.com mobile product offerings has increased 207% -- that's an impressive 3x more video views in just over 4 months.

msnbc also claims 60% of its mobile users are the most sophisticated class of smartphone user: they are savvy, active, and shop online.

The study surveyed mobile users who watch mobile video at least once a week, and found that:

58% get more of their news from the mobile phone than ANY OTHER source, vs. only 10% of those who have never viewed mobile video.
78% rely on their mobile phone for up-to-the-minute information, vs. only 19% of those who never viewed mobile video. For the mobile video enthusiast, accessing timely news and information media on mobile is the priority.

With this in mind, msnbc.com's full suite of recently launched mobile video products, spans several mobile platforms and brings brand marketers even more options for reaching the highly engaged, mobile fan.

Msnbc.com offers a variety of mobile services and apps such as: "TODAYshow.com" available via Palm Pre and as an iPhone app, "The Rachel Maddow Show" iPhone app, the new msnbc.com mobile Web service, and most recently, the msnbc.com iPhone app, all powered by video from Transpera. These branded video destinations offer exclusive NBC News programming including, "Today," "NBC Nightly News with Brian Williams," "Meet the Press," "Dateline," "Countdown with Keith Olbermann," "The Rachel Maddow Show" and more, along with the opportunity for branded mobile video advertising.

The breadth of top-rated programming attracts a wide range of audience demographics, from "The Rachel Maddow Show's" politically engaged, tech-savvy viewers, to the socially active, lifestyle focused audience of "Today" and the affluent, educated audience of msnbc.com. This is good news for brand advertisers looking to reach highly engaged and lucrative audiences.