Americans Watch TV from More Devices while Multitasking, Says Nielsen

By Contributor Wireless and Mobile News on September 7, 2009 12:57 PM

According to Nielsen, mobile video viewing continued its upward trend, with over 15 million Americans reporting watching mobile video in Q2 2009. This is an increase of 70% versus last year - the largest annual growth to date.

Furthermore, Nielsen notes Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, according to new data from The Nielsen Company's most recent Three Screen Report.

During 2nd Quarter 2009, the number of people watching mobile video increased 70% from last year and people who watch video online increased their viewing by 46% compared to a year ago. .While online and mobile are taking on an increasing role in the American media experience, traditional TV consumption continues to grow and remains at a seasonal all-time high (141 hours a month in the second quarter).

As of June 2009, this panel shows 57% of consumers with Internet access at home watch TV and go online simultaneously at least once a month. On average these consumers spend 2 hours, 39 minutes each month simultaneously using the Internet while also watching TV. Their online experience at home is in front of the television almost a third of the time.

Read the most recent Nielsen Three Screen Report.