Artsy Sony Ericsson Pureness Princess Debuts on Runway

Sony Ericsson showed their new Xperia Pureness based on combo concept of "talk, text, time - a holiday from technology".  The Xperia Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world. From the looks of the phone, we could call it a "Fashionista Princess Phone"

The handset was shown to media attending an event to launch Sony Ericsson's new brand direction where the company also confirmed its alignment under the Sony make.believe brand message.

Xperia Pureness approaches the mobile phone as a work of art rather than technology.  The company's designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.

More details on Xperia Pureness will be available when the phone launches in November 2009.