GoldSpot Launches miApp for Mobile App/Ad Development & Deployment

By Contributor Wireless and Mobile News on September 23, 2009 11:45 AM

GoldSpot Media launched the miApp platform for developing smartphone apps and ad campaigns. The platform includes ntuitive web-based drag and drop design studio for creating applications and interactive ad campaigns once. They also offer infrastructure to deploy the apps across multiple apps stores and devices.

They contend that the miApp dynamic application framework helps publishers simplify app creation by eliminating mobile device-specific application development and campaign creation costs.

miApp provides a single web interface that enables publishers to create, update and manage applications and advertising across all mobile devices, without ever needing to write a single line of code.

With miApp, publishers can designing apps that have innovative interactive advertising formats including video, in-application, in-stream and custom call-to-action ad units.

GoldSpot currently supports the miApp platform for iPhone, Android, RIM, Symbian S60 and Windows Mobile devices, and will add more later.

The company's client-server mobile solutions, miSpot and miApp, are based on an intellectual property platform that includes patents pending in the areas of mobile ad distribution, insertion, storage, interactivity, reporting and mobile application creation and deployment. The company is headquartered in Sunnyvale, Calif., with an R&D center in Bangalore, India. For more information, visit www.goldspotmedia.com.