iPhone Apps 2Day: Brides' Dress Dressing Room - Dress Shopper/Mapper

By Contributor Wireless and Mobile News on October 13, 2009 12:52 PM

BRIDES magazine launched BRIDES Dressing Room, the first ever wedding dress locator of its kind on a mobile device. The current version if for the iPhone.

In the BRIDES Dressing Room, users will browse a variety of wedding and bridesmaid dresses, and sort by silhouette, designer or price -- then check availability, and schedule an appointment with a local bridal shop for consultations and fittings. Users of the BRIDES iPhone app can also email a photo of a wedding gown or bridesmaid dress to friends to get their feedback. BRIDES is the first magazine in its category to launch a mobile application.

Functions of the BRIDES iPhone app include:

Search by style.
Location awareness within 50 miles.
Concierge calls to stores for appointments.
Maps to nearby stores.

BRIDES Dressing Room is created by NearbyNow, a unique digital shopping concierge service that empowers consumers to search online -- from their computers and via innovative mobile applications -- for the most convenient local source for their favorite products and brands. Founded in 2005, NearbyNow is headquartered in Mountain View, California.