Sony Music with Azuki Systems will create mobile versions of its artist websites, offering video, photos, news, and more for the music fan on the go with the Michael Jackson's official website will be the first mobile site to launch at m.michaeljackson.com.
The Michael Jackson mobile website will feature Michael Jackson news, photos and streaming access to classic videos such as "Billie Jean," "Beat It," and the unforgettable "Thriller."
The site allows mobile music fans to experience Michael Jackson's celebrated artistry.
The Michael Jackson mobile website is available at m.michaeljackson.com for Android, BlackBerry Storm, iPhone, iPod Touch, and Palm Pre users. Azuki and Sony will roll out full support for mobile browser handsets by the end of the year.
Sony Music will roll out mobile versions of other artists' websites in the coming months.
"The genius and influence of Michael Jackson's music and artistry is unparalleled," said Adam Block, Senior Vice President and General Manager, Legacy Recordings. "We are pleased to be working with Azuki Systems to create a high quality, rich media experience for MichaelJackson.com that will allow fans to enjoy Michael's art and vision via the site on mobile phones in much the same way they do today on their PCs."
Powering Mobile Media
Sony Music's mobile sites are being developed in Azuki's rapid web production environment and powered by the award-winning Azuki Wireless Platform (AWP). The AWP works in conjunction with Akamai, the world's leading content delivery platform, to offer unparalleled scale, reliability and cost efficiencies.
Sony Music artist sites will serve up the highest quality mobile video along with dynamically updated photos, news and other content.
"We look forward to working with Sony Music to demonstrate what is possible for rich mobile media," said Jim Ricotta, CEO of Azuki Systems. "We are prepared to support an unprecedented number of mobile site visitors and are excited to be able to showcase our ability to optimize the experience for each of them."