LBS Loopt Adds Pulse and Partners with Navteq & Zagat

By Contributor Wireless and Mobile News on November 3, 2009 1:46 PM

Loopt has added new features to connect users to the most relevant places and people nearby. This brand new version of Loopt enhances users' ability to discover the world around them -- revealing who's around, what to do, and where to go.

Loopt's Pulse, offers dynamically-generated, relevant local content about places and events from web sources. Pulse offers the power of friends' recommendations, the Loopt community's real-time feedback, and information from premium, local content sources to help users find what to do.

The new Loopt application also offers updates to its core service, including improved check-in functionality, the ability to rate local places and events, and a feed of the latest activities of friends listed in real-time.

Loopt has partnered with NAVTEQ. NAVTEQ LocationPoint Advertising enables Loopt to provide highly targeted and relevant offers and promotions in a mobile environment when and where consumers are making shopping and purchasing decisions. Further, it provides a means for monetization of applications in a manner that actually enhances the user experience.

With NAVTEQ LocationPoint, Loopt users who are looking for nearby friends and a place to meet can view offers from nearby merchants such as coffee shops and restaurants that match their needs. Merchant locations are displayed and merchant services and special offers can be advertised with rich graphical promotions and mobile coupons, as well as engaging calls to action including: Click-to-Call, Click-to-Coupon, and Click-to-Route.

Loopt is also partnered with Zagat, the world's leading provider of consumer-survey based information. Zagat's quality, trusted information is based on the collective experiences of thousands of avid consumers.

Loopt is currently supported on more than 100 mobile devices across all the major U.S. carriers. Go to http://www.loopt.com to sign up for Loopt.