WIRELESS AND MOBILE NEWS

Sprint and Samsung announced that the Samsung Moment will display a mobile phone demonstration of the North American mobile digital TV broadcasting standard during International CES 2010 in Las Vegas.

It's like regular TV except in your phone, it the new free-to-air mobile TV standard that will be launched early this year.

The  Samsung Moment, will receive live digital TV using Samsung's Mobile DTV Chip, the world's first single-chip solution for the recently approved Advanced Television Systems Committee (ATSC) Mobile Digital TV standard. The ATSC Mobile Digital TV chip will allow Samsung Moment to receive live TV programming from local broadcast stations, including prime-time network programs, local news and sports and emergency alerts.

"The selection of Samsung Moment as the first trial handset for mobile digital TV in the U.S. is an enormous honor for Samsung Mobile"

The Samsung Moment has 3.2-inch AMOLED display screen, which delivers crisp colors, bright pictures outdoors, and wide viewing angles. Samsung was the co-developer of the ATSC standard that is making mobile digital TV broadcasting possible on mobile phones, laptops, USB drives and other mobile devices. Samsung's single-chip implementation of the standard--the world's first--enables reception at lower power, size and cost than previous multi-chip solutions which separate the tuning and decoding functions between two or more chips.

"The selection of Samsung Moment as the first trial handset for mobile digital TV in the U.S. is an enormous honor for Samsung Mobile," said Omar Khan, chief strategy officer for Samsung Mobile. "It is incredibly rewarding to see one of Samsung Mobile's flagship devices be integrated with the Samsung ATSC Mobile DTV chip that's giving the power and potential of free, live mobile digital TV to our U.S. customers."

"Samsung Moment is already a customer favorite with its integrated and innovative Android™ platform so we are very excited to be able to offer it with the Samsung's Mobile Digital TV chip to customers in the Washington and Baltimore areas," said Fared Adib, Sprint vice president of product development. "It is truly an amazing experience to watch local and network television on Moment with the benefit of its dynamic screen. This trial is a great opportunity for Sprint customers."

"We are delighted to include the Samsung Moment as a key device to be used by Sprint customers during the Consumer Showcase in Washington DC this spring. Mobile DTV technology will allow DC area consumers to watch their favorite live programs with instantaneous access to local news, weather, emergency information, and of course their favorite entertainment programs broadcasted by eight local TV stations," said Brandon Burgess CEO of ION Media Networks and President of the Open Mobile Video Coalition (OMVC).

The OMVC is actively promoting mobile digital television technology within the U.S. broadcast industry to achieve widespread market penetration in 2010.

Samsung Moment, without the Mobile DTV chip, originally launched in November 2009 as Samsung's first U.S. handset integrating the open and innovative Android™ platform with the high-speed connectivity of America's most dependable 3G network³ (EVDO Rev. A.) and one of the best values in wireless with Any Mobile, Anytime^SM calling feature, available on Everything plans with data.

Samsung Moment represents a new generation of portable Internet access devices and provides access to built-in Google™ mobile services, including Google Search™, Google Maps™, Gmail™ and YouTube™, as well as thousands of applications available in Android Market™. Moment is powered by an 800 MHz processor, making this device one of the fastest wireless phones available today. Moment is also designed with a full QWERTY keyboard for fast and easy messaging and email entry.