Necco has changed the colors and flavors of Sweethearts, the candy with all those short SMS-like sayings. They have added two new phrases, "You rock," "Text me" and "Tweet me!"
Necco is promoting a free Sweethearts iPhone application
that allows users to write and send their own virtual candy messages to
their loved ones. Or you can order personalized candy.
Of course instead of candy you can send your own love message via Twitter.
"Now, with social media and with Twitter and Facebook, and all these
other really powerful social media engines, we've really been able to
change the relationship that companies have with their customers,"
Necco Brand Manager Aimee Scott told NPR.
They have changed the texture of the candy to make it less chalky. It's the first change in 140 years. You stand a 1 in 80 chance of getting "Tweet Me" in your box.