BlackBerry and Moto Top Smartphone and OEM, Android Gaining, Says comScore

06 Apr
2010

products_intro_blackberry.jpgcomScore has release their numbers for smartphones, handsets and uses for February.  Motorola is the top device maker followed by LG, Samsung and RIM. For smartphones BlackBerry is the top maker, followed by Apple, Microsoft with Google’s Android at its heals, followed by Palm. Text messaging is the top use of mobile followed by, browsing, downloading apps, and social networking.

In the 3 month average ending in February, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Motorola ranking as the top OEM at a 22.3 percent share of U.S. mobile subscribers. LG ranked second with 21.7 percent share, followed by Samsung (21.4 percent share), Nokia (8.7 percent share) and RIM (8.2 percent share).

45.4 million people in the U.S. owned smartphones in an average month during the December to February period, up 21 percent from the three months ending November 2009. RIM was the leading mobile smartphone platform in the U.S. with 42.1 percent share of U.S. smartphone subscribers, rising 1.3 percentage points versus the prior period. Apple ranked second with 25.4 percent share followed by Microsoft at 15.1 percent, Google at 9.0 percent (up 5.2 percentage points), and Palm at 5.4 percent. Google’s Android platform continues to see rapid gains in market share as more Android-compatible devices are introduced to the market.

In an average month during the December through February 2010 time period, 64.0 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.9 percentage points versus three months prior. Browsers were used by 29.4 percent of U.S. mobile subscribers (up 2.4 percentage points), while subscribers who used downloaded applications made up 27.5 percent (up 1.8 percentage points). Access of social networking sites or blogs continued to grow, increasing 2.9 percentage points to 18.0 percent of mobile subscribers.


Top Mobile OEMs

3 Month Avg. Ending Feb. 2010 vs. 3 Month Avg. Ending Nov. 2009

Total U.S. Age 13+

Source: comScore MobiLens



Share (%) of Mobile Subscribers


Nov-09

Feb-10

Point Change


Total Mobile Subscribers

100.0%

100.0%

N/A


Motorola

24.2%

22.3%

-1.9


LG

21.7%

21.7%

0.0


Samsung

21.0%

21.4%

0.4


Nokia

9.3%

8.7%

-0.6


RIM

6.5%

8.2%

1.7












Top Smartphone Platforms

3 Month Avg. Ending Feb. 2010 vs. 3 Month Avg. Ending Nov. 2009

Total U.S. Age 13+

Source: comScore MobiLens



Share (%) of Smartphone Subscribers


Nov-09

Feb-10

Point Change


Total Smartphone Subscribers

100.0%

100.0%

N/A


RIM

40.8%

42.1%

1.3


Apple

25.5%

25.4%

-0.1


Microsoft

19.1%

15.1%

-4.0


Google

3.8%

9.0%

5.2


Palm

7.2%

5.4%

-1.8











Mobile Content Usage

3 Month Avg. Ending Feb. 2010 vs. 3 Month Avg. Ending Nov. 2009

Total U.S. Age 13+

Source: comScore MobiLens



Share (%) of U.S. Mobile Subscribers


Nov-09

Feb-10

Point Change


Total Mobile Subscribers

100.0%

100.0%

N/A


Sent text message to another phone

62.1%

64.0%

1.9


Used browser

27.0%

29.4%

2.4


Used Downloaded Apps

25.7%

27.5%

1.8


Played games

21.4%

21.9%

0.5


Accessed Social Networking Site or Blog

15.1%

18.0%

2.9


Listened to music on mobile phone

11.8%

13.1%

1.3








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Posted by on April 6, 2010
Filed in Android, BlackBerry, research, smartphones | Tags: , ,

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