Smartphone sales at AT&T make up nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).
Plan pricing will start getting into the mix, ""Carriers continue to offer attractive pricing for devices, but will need to present other data-plan options to attract more customers in the future," said Ross Rubin, executive director of industry analysis for NPD.
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The continued popularity of messaging phones and smartphones resulted in slightly higher prices for all mobile phones, even though there was an overall drop in the number of mobile phones purchased in the first quarter. The average selling price for all mobile phones in Q1 reached $88, which is a 5 percent increase from Q1 2009. Smartphone unit prices, by comparison, averaged $151 in Q1 2010, which is a 3 percent decrease over the previous year.