For the month of April women downloaded twice the amount of mobile entertainment content as men, representative of 4.5 million downloads, or 67% of total content downloads, compared to 2.2 million downloads for men.
When considering adoption of new smartphones, Myxer finds that females choose BlackBerry more often (49%) than males (43%). Conversely, males use Android devices more frequently than females, with 23% of them choosing the Android platform vs. 18% of females. There are no significant differences in adoption of the other smartphone platforms.
Taking a look at the number of downloads by gender on Android and iPhones, females far surpass males again. The average female using an Android device downloaded 7.6 pieces of content for the month of April, while the average male visiting Myxer on an Android device only downloaded 6.0 items during that time, or 21% less than the average female. This is a big contrast to iPhone handsets where females only ownloaded 6% more thanmales, or 3.0 items compared to 2.8 items respectively.
Note: The disparity in downloads is due to two factors; there are roughly 1.7
times as many females as males downloading content from Myxer on a
monthly basis, and each female that visits downloads 17% more content
than the average male.
In terms of wireless carriers, females also held the majority on every network for the month of April. T-Mobile was the most popular among female users (62%) while Nextel was the least popular among females (52%) and the most evenly split of all the carriers. MetroPCS, Sprint, Cricket, Alltell, and US Cellular were the second most popular among females with a 61% share, followed by Virgin Mobile (60%), Verizon (59%), AT&T (58%) and Boost Mobile at 54%.
"Looking at the gender breakdown across the more than 34 million users on Myxer's platform, it's apparent that female users are the ones driving mobile content downloads," said Myk Willis, CEO of Myxer. "This information paints a powerful picture of today's evolving mobile landscape, and with Mother's Day right around the corner, our latest BoomBox report shows developing trends that marketers and advertisers can use when fine-tuning their mobile business strategies."
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