Search companies are watching what iPad users are up to. Yahoo! analyzed the behavior of the first iPad users on the Yahoo!
network. Yahoo! found a male skew in the 35-44 age group
among the early iPad users. Among all iPad users, men outnumber women
The first Yahoo! iPad users were 94% more
likely to be affluent consumers with solid wealth and strong incomes
than typical U.S. Yahoo! users.
In the 35-44 age
categorey, population composition was 36% higher than the
typical Yahoo! user. Additionally, iPad users over-indexed within the
age ranges 30-54 compared to the average U.S. Yahoo! user.
iPadYahoo! users used Flickr, Finance,
Sports and News were all among the Yahoo!
properties most frequently visited by the Yahoo! user. Flickr usage by
iPad users is 143% higher than average. It figures because its a nice
way to show off pictures of family, cars, pets or other stuff.
Because the iPad runs on the same OS as
the iPhone, it is not surprising
to see many iPadusers own another Apple product. Nearly half (48%) of
Yahoo! iPad users own an iPhone and had visited Yahoo! on the iPhone