There were record shipments of smartphones all over the world, with a total of 100.9 million shipped in Q410, according to the International Data Corporation. That's up 87.2% from the 53.9 million smartphones shipped during 4Q09. The top smartphone vendors worldwide in Q4 were Nokia, Apple, RIM (BlackBerry), Samsung and HTC.
For the entire year, vendors shipped a total of 302.6 million smartphones worldwide, up 74.4% from the 173.5 million smartphones shipped in 2009.
By the end of the quarter, Nokia had shipped five million Symbian^3 units, while Windows Phone 7 vendors shipped more than 1.5 million units.
Kevin Restivo, senior research analyst said, "Mobile phone users will find compelling reasons to turn in their older models as new ones are launched with dual-core processors and near-field communication chips."
Nokia noted the positive progress of its new Symbian^3 smartphones during 4Q10: five million units combined from the N8, C7, and C601 worldwide, a strong showing given their recent introduction to the market.
Apple's iPhone gained more ground in the worldwide smartphone market, with shipment volume growth coming from Asia/Pacific and Japan. In addition, Apple made further inroads into the enterprise market, with more companies adding Apple to their approved smartphone list and increased development of corporate-centered applications. Rumors of an iPhone 5 have begun to heat up the blogosphere, with many expecting a new design and perhaps a mobile wallet.
Research In Motion reached a new shipment volume for a single quarter in 4Q10, and posted nearly identical year-over-year growth for both the quarter and the year. Driving growth was stronger interest from outside North America, with several markets posting double-digit gains. Meanwhile, RIM continued to enjoy market leadership in North America, but nonetheless saw mounting challenges from the competition. Popular devices for the quarter included the BlackBerry Torch and the BlackBerry Curve 3G.
Samsung took top honors for having the largest year-over-year improvement for both the quarter and for the year, an accomplishment largely fueled by its popular Galaxy S series smartphones. New Galaxy devices are expected to launch, including the Galaxy Fit, Ace, and Mini. Not to be overlooked are Samsung's bada-branded smartphones, as well as its emerging Windows Phone smartphones, both of which received a warm reception. Samsung has set its sights on growing market share at least 40% in 2011.
HTC reaped triple-digit growth for both the quarter and for the year, second only to Samsung. Driving its success were its increased brand awareness, market positioning, and a series of devices that have resonated well with users and carriers alike. Following its success in 2010, the company known for being 'quietly brilliant' aims to become a preferred brand for smartphone users in 2011, while leveraging its scalability to drive business in Asia/Pacific and other emerging markets.
"Android continues to gain by leaps and bounds, helping to drive the smartphone market," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends team. "It has become the cornerstone of multiple vendors' smartphone strategies, and has quickly become a challenger to market leader Symbian. Although Symbian has the backing of market leader Nokia, Android has multiple vendors, including HTC, LG Electronics, Motorola, Samsung and a growing list of companies deploying Android on their devices."
Smartphone Vendors, Shipments, and Market Share, Calendar Year 2010 (Units in
2010 Units Shipped
2010 Market Share
2009 Units Shipped
2009 Market Share