Almost three-in-ten Kindle Fire owners (29%) say they'll spend More Money at Amazon over the next 90 days, compared to 19% of non-owners.
The demand for Kindle Fire tablets has been explosive. In the January survey 6% of respondents reported they own a Kindle Fire – double the percentage of a month ago.
54% of Kindle Fire owners says the are very satisfied. Another 38% say they are somewhat satisfied. Kindle Fire owners are the most satisfied non-iPad tablet owners.
Kindle Fire Owners Like:
- The Cost of the Kindle Fire (59%) .
- Color Screen (31%).
- Ease of Use (27%).
- Selection of Books(20%).
Kindle Fire Owners don't like the lack of a volume up/down button (27%), lack of Camera (21%), and short battery life(15%).
Another survey showed more satisfaction by HP TouchPad owners than iPad owners. There's slight problem, however, because HP stopped making the TouchPad with webOs last year.
Amazon has increased its share of the home entertainment and computer networking market by 14-pts over the past six months while Best Buy has lost customers. Amazon beat out Costco.com, eBay, Best Buy, Walmart and Target online.
This information is confirms what Pew Research found, the share of adults in the United States who own tablets or eReaders nearly doubled. Other research showed that the Kindle Fire is not an iPad replacement but primarily used as and eReader.
The Kindle Fire was hottest selling and most-wished-for item on Amazon and named the most-gifted-promoted tablet by Wireless and Mobile News. Kindle Fire sales are predicted to beat all other tablets in 2012.
Toss Sandler at RBC Capital surveyed Kindle Fire owners. He analysed profit areas for Amazon and found that people who bought the Fire primarily use it for reading ebooks, then browsing and gaming.
The best features of the Kindle Fire are the dual-core processor, free Amazon Cloud storage, cloud accelerated mobile browser and of course the $199 price. Previously reviewed shortcomings of the Kindle Fire include it uses Android 2.3(not a tablet OS) and lacks Bluetooth, cellular data, a camera and GPS. The Kindle Fire touchscreen is only 7 inches..