According to UK carrier O2, the Samsung Galaxy S III has heralded a new wave of smart phones that are beyond calls with the new demands mostly in the realm of data.
Bloggers have noted that when Verizon Wireless created its Share Everything plan the fact that it offers unlimited voice and text, is not a great option considering the use of the data by smartphones. In fact, the data is only the part of the "share" plans that are shared because all the smartphones come with unlimited voice minutes and text messages.
The Samsung Galaxy S III although it makes great voice calls, like the iPhone is more of a mini computer or phablet rather than primarily a telephone. O2's study confirmed that making phone calls is one the less-used options of a smartphone. Voice calls came in number five at only 12 minutes a day.
Smartphone users spend more time browsing the internet (25 minutes a day), social networking (17 minutes a day), playing games (13 minutes a day) and listening to music (16 minutes a day) than they do making calls (12 minutes).
The phone has also started to replace a range of other possessions:
- Over half (54%) say they use their phones in place of an alarm clock.
- Almost half (46%) have dispensed with a watch in favour of using their smartphone.
- Two-in-five (39%) have switched to use their phone instead of a separate camera.
- Over one quarter use their phone instead of a laptop (28%).
- One in ten have got shot of a games console in favor of their handset (11%).
- One in twenty smartphone users have switched to use their phone in place of a TV (6%) or reading physical books (6%).
O2 has seen a rise in demand for phones that behave more like devices that know, understand and respond to their users. Phones like the latest Samsung Galaxy SIII are the most recent example.
The Samsung Galaxy S III is the a landmark smartphone in that it is available across all the major carriers in the United States. There was a 64GB announced for the future and those who need the storage are wondering what happened. There is also a rumor that it was cancelled while it is still available through MobileFun in the U.K.
The Samsung Galaxy S3 (III) is receiving updates, freebies, screen tests, synch apps and given away for free. Samsung Galaxy S3 (III) ) marketing olympics continues with new forms of marketing, rocking videos, games and delayed delivery dates while online retailers vie for business with deals. New Samsung Galaxy S3 (III) videos highlighted its features not found on the iPhone. In Samsung Galaxy S3 (III) News there were gold medals for marketing, free Olympic apps and new developer version you can play with a giant Samsung Galaxy S III in movie houses an port iTunes tunes to it.
O2 is doing a great job of marketing the Samsung Galaxy S3 they even do their own review in O2GuruTV below. A feature they show is that the Samsung Galaxy S III recognizes photos.
How long we spend using our smartphones (by activity) each day
|Browsing the internet||24.81|
|Checking social networks||17.49|
|Listening to music||15.64|