Android is the top OS across Europe with 68.9% share. Apple comes in second place with 9.0% share and Windows is third with 9.7%. In February 2014 Motorola went form next to nothing to 6% of British smartphone sales due to the inexpensive Moto G reported Kantar Worldwide, today.The Moto G attracted owners between 16 and 24, mostly male in lower income groups.
48% of Moto G sales were made online. The Moto G stole numbers of low-mid end customers from Samsung and Nokia Lumia.
Android’s momentum has returned after iOS’ share peaked as a result of the release of the iPhone 5S and 5C models. Android’s share is up 3.9% compared to last year, with LG the fastest growing Android brand.
LG’s share of the US market has now topped 8% making it the third largest manufacturer in sales. The high-end G2 is now dominating its sales.
Customer recommendation figures for the past three months show the LG G2 has the highest rating of any new handset at 9.2 out of 10, followed by the iPhone 5S at 9.1 and Samsung Galaxy Note III at 9.0.
Kantar reported that reviews influence smartphone buyers.