Mergers and Acquistions: November 2007 Archives

AT&T Inc. announced that an AT&T subsidiary has agreed to acquire privately held Ingenio, a leading provider of Pay Per Call technology. The transaction is expected to close in early January 2008.

AT&T plans to integrate Ingenio’s Pay Per Call solutions into its directory service and local search advertising portfolio, including the YELLOWPAGES.COM Network, AT&T Real Yellow Pages and 1-800-Yellow Pages. Ingenio’s Pay Per Call service is an advertising platform that allows businesses to manage their ad programs and generate valuable phone leads. The platform uses proprietary technology to provision unique published phone numbers to track calls to businesses generated by those ads, and advertisers’ fees are based on the volume of these leads.

After the Nokia bought Navteq, Garmin and TomTom want Tele Atlas. Garmin is making a $3.32 billion bid for digital map maker Tele Atlas NV to outbid  the $2.89 billion offer from rival TomTom.
MarketWatch reported, “The battle for Tele Atlas promises to be fierce because makers of GPS devices are eager to gain tighter control of the digital maps their products are based on.”

According to Forbes, “Tele Atlas NV said the  takeover offer from Garmin Ltd is superior to the offer from TomTom and that it intends to support and recommend Garmin’s offer.”