mobile ad revenue: April 2008 Archives
The development of a new product to deliver news to Apple’s iPhone and other smart phones was announced on Monday by Associated Press President and CEO Tom Curley at the AP’s annual meeting. The Mobile News Network, which brings together top national and local news from members of The AP, is now in testing phase.
The not-for-profit news cooperative also announced a deeper reduction in its newspaper members’ basic service assessments for 2009, totaling up to $21 million — or 10 percent of their total AP service fees.
“The formation of the Mobile News Network positions members to capture opportunities on high-growth mobile platforms,” Curley said in his report to the AP membership at the Walter E. Washington Convention Center in Washington, D.C.
“The Mobile News Network will provide a national platform for smart phone users to access local content from brands they trust,” Curley said. “Members can participate by providing local news that will appear alongside their logos. Importantly, the network also offers a new outlet for members to sell local advertising to the mobile audience.”
The network will be the first product to be released by the AP’s Digital Cooperative, a program designed to find new digital outlets for the news and information produced by AP members. The network will provide the booming market of mobile users with a single point of access to news from hundreds of local publishers. It will also offer a national platform for local advertisers to reach a new generation of consumers.
