mobile music: July 2008 Archives

SendMe, and Moderati have partnered to provide SendMeMobile.com members access to Moderati's premium catalog of indie music. Members who sign up for SendMe's mobile content offering will be able to select and download ringtones from Moderati's vast catalog, including songs from well-known labels such as Beggars Group, TVT Records, Silva Screen and others.

As part of the deal, SendMe will include popular and niche music from TV shows and movies, including James Bond, Charlie's Angels, Ghostbusters, Rocky and more. Among the top indie labels from Moderati that will now be available at SendMeMobile.com are: Beggars Group, TVT Records, Silva Screen, All N Da Doe, and Lil Joe Records.

 "SendMe's innovative platform is a natural way to extend the reach of our catalog, and we're excited to provide SendMe Mobile members with a direct and personalized connection to the music from our favorite label partners," said Cindy Mesaros, SVP Marketing of Moderati.

Muze Inc., will now provide track-level data as a part of its forthcoming release of MuzeMusic 2.0 media information solutions portfolio for music product sales, audience development, and social networking applications.Having track and song-level metadata and descriptors is essential for enabling search, discovery, recommendation, and consumption of music and other forms of digital entertainment.

MuzeMusic 2.0 is a comprehensive music database that contains normalized commercial metadata, expert editorial content including reviews and biographies, artist images, and music samples that enable companies to increase their sales of entertainment products -- such as tracks and albums -- and to attract and retain subscribers to Internet, mobile, and social networking sites.

Muze Tracks Plus, along with MuzeMusic 2.0, will be generally available at the end of July.

SendMe Mobile will offer content from Warner Music Group through SendMeMobile.com and its mobile sweepstakes site SoLow.com. Together, SendMe and WMG are creating a series of custom premium SMS subscription products that will enable fans to connect with their favorite artists directly over multiple platforms.

As part of the agreement, SendMe will offer thousands of WMG artist ringtones, video ringers and wallpaper images at SendMeMobile.com, for subscribers to download directly to their mobile phones. In the coming months, WMG and SendMe will debut a series of additional mobile products available exclusively at SendMeMobile.com and SoLow.com.

WMG and SendMe will work together to further engage fans with their favorite WMG artists by offering artist-related experiential prizes and content on SoLow.com, SendMe's mobile game and contest site where the lowest unique bidder wins. Soon, fans can visit SoLow.com to bid on one-of-a-kind artist giveaways, some of which will include opportunities to meet and hang out with today's hottest artists.

erizon Wireless customers who download Jonas Brothers' songs, purchase ringtones or ringback tones from their V CAST-capable phones will be entered to win a pair of mobile tickets to see Jonas Brothers in concert.

Verizon Wireless provides fans with access to the Jonas Brothers during the "Burning Up" tour, including exclusive music and video on V CAST, mobile tickets and a chance to meet the Jonas Brothers.

Verizon Wireless customers can download exclusive songs and video from the Jonas Brothers through V CAST Music and Video. With V CAST Music, fans can now download the live versions of the previously unreleased songs from the Jonas Brothers' anxiously awaited album, "A Little Bit Longer," including "Shelf," "Burnin' Up," "A Little Bit Longer" and "Pushing Me Away." The songs can be downloaded over-the-air directly to fans' mobile phones with V CAST Music.

Olympic sponsor AT&T will produce AT&T Team USA Soundtrack to inspire and support U.S. Olympic Teams with music by 3 Doors Down, Army of Me, Colbie Caillat, Clique Girlz, Sheryl Crow, Flipsyde, Lady Antebellum, Mere, Nelly and Kate Voegele.

These songs will be played during broadcasts of the Olympic Games and will be available for download only during the Olympic Games in August through AT&T MEdiaNet. The proceeds from the tracks will benefit Team USA. Other artists who will participate in the AT&T Team USA Soundtrack will be announced later.

AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing.

Additional information about AT&T’s sponsorship of the U.S. Olympic Team is available at http://www.att.com/teamusa2008

Physical music spending is down as online and mobile formats gain momentum. eMarketer estimates that online and mobile will grab about 40% of the total music spend in 2009.

Current developments such as Vodafone's deal with MySpace to launch "Vodafone Music Reporter" help substantiate the notion that the music landscape is changing rapidly. Music fans are longing for communities that offer a unique music experience and a mobile music platform that gives fans of its music events the opportunity to be involved online, says the eMarketer report, "Recorded Music: Digital Falls Short."

Marketers should be looking to enhance the customer experience by bringing together online, mobile and user-generated platforms such as blogs where fellow users can interact.

Nokia announced that Warner Music Group will make its diverse catalog of new stars and legendary artists available through Nokia Music Stores around the world as well as through Comes With Music,

Comes With Music is expected to launch in the second half of 2008 on a range of Nokia devices in selected territories. With a single purchase, consumers will have access to a year of exploring and downloading the music that they love, and be able to keep all their selections in their permanent library.

Warner Music Group content will also now be available through the Nokia Music Store. With millions of tracks from major artists and independent labels, the Nokia Music Store lets people enjoy music directly on their Nokia device or personal computer. The Nokia store, with its compelling combination of download and streaming services, empowers fans to connect to music they want, in the way they want.

Consumers can browse for new music, get recommendations or search for favorite artists, songs or albums all from the palm of their hand. Songs can be added to a wish list for future purchase or purchased immediately and downloaded directly to the mobile device. Purchased songs can also be transferred between a PC and a compatible Nokia device, regardless of which device was used to buy them.