Recently in mobile ad revenue Category

Sprint launched a series of customized online ads showcasing  its Now Network. They feature the Palm Pre and Twitter Bird as well as a slew of data about what's going on now.

An electronic female voice says all kinds of spacey things like "This point in time will self destruct now.  Please keep your hands inside the moment at all times.  In the last second your hair grew five-millionths of an inch. Now you see it now you don't. You heart is beating now and now and now."

These e spots offer interactive homepage takeovers tailored to the specific audiences of marquee sites, beginning with Yahoo! today and expanding to AOL, ESPN.com, WSJ.com, People.com, CNET, and YouTube throughout the following week.

The campaign also includes custom placements on MySpace, Pandora, Gawker, FoxNews.com and Reuters.com, all of which feature ad banners containing feeds of readership-tailored data from the Sprint Now Network.

Through a string of online placements, Internet surfers will be encouraged to engage with advertisements for example, YouTube's homepage takeover will feature a user-generated clock where users can film themselves for three seconds while holding up a pre-assigned number, serving as a digit on the Now Clock. Other notable widgets include a Twitter word search that lets you create your own flock of Twitter birds, Now e-cards that self-destruct after one second, and tiny construction workers chirping on their Nextel Direct Connect phones with a counter showing how many people are using those phones right now.

Yahoo! Inc. announced  that it has reached an agreement with Google Inc. that will enhance its ability to compete in the converging search and display marketplace, advancing the company's open strategy. The agreement enables Yahoo! to run ads supplied by Google alongside Yahoo!'s search results and on some of its web properties in the United States and Canada. The agreement is non-exclusive, giving Yahoo! the ability to display paid search results from Google, other third parties, and Yahoo!'s own Panama marketplace.

Under the terms of the agreement, Yahoo! will select the search term queries for which - and the pages on which - Yahoo! may offer Google paid search results. Yahoo! will define its users' experience and will determine the number and placement of the results provided by Google and the mix of paid results provided by Panama, Google or other providers. The agreement applies to paid search and content match and does not apply to algorithmic search. The agreement also applies to current partners in Yahoo's publisher network.f
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The development of a new product to deliver news to Apple’s iPhone and other smart phones was announced on Monday by Associated Press President and CEO Tom Curley at the AP’s annual meeting. The Mobile News Network, which brings together top national and local news from members of The AP, is now in testing phase.

The not-for-profit news cooperative also announced a deeper reduction in its newspaper members’ basic service assessments for 2009, totaling up to $21 million — or 10 percent of their total AP service fees.

“The formation of the Mobile News Network positions members to capture opportunities on high-growth mobile platforms,” Curley said in his report to the AP membership at the Walter E. Washington Convention Center in Washington, D.C.

“The Mobile News Network will provide a national platform for smart phone users to access local content from brands they trust,” Curley said. “Members can participate by providing local news that will appear alongside their logos. Importantly, the network also offers a new outlet for members to sell local advertising to the mobile audience.”

The network will be the first product to be released by the AP’s Digital Cooperative, a program designed to find new digital outlets for the news and information produced by AP members. The network will provide the booming market of mobile users with a single point of access to news from hundreds of local publishers. It will also offer a national platform for local advertisers to reach a new generation of consumers.

SAN FRANCISCO, Sept. 17 --  Google said Monday that it would begin selling ads on Web pages that are viewed on mobile phones. The new AdSense for Mobile, creates a cellphone advertising network in which Google would match ads with the content of mobile Web pages, like it currently does online.

Google tested the system with a limited number of advertisers and publishers this year. Today, it will be available to mobile publishers in 13 countries, including the United States, Britain, France, China and India.

The Kelsey Group, the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media, forecasts U.S. mobile search advertising revenues to grow from $33.2 million in 2007 to $1.4 billion in 2012, representing a compound annual growth rate (CAGR) of 112 percent.

"Advertisers in the U.S. are the most aggressive in terms of messaging to potential U.S. consumers," said Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group. "Given the relatively high spend levels, we believe advertisers will continue to look into innovative solutions, including mobile, that demonstrate a clear ROI on ad spend."

The Kelsey Group's mobile search advertising forecast covers:

• Ad-Sponsored Directory Assistance (Free DA) - Consumers dial a phone for free directory assistance and other local information (examples: 1-800-GOOG411, Jingle Networks).
• Mobile Internet Ads - Consumers use SMS, WAP, etc., to search or browse the Internet for information (examples: Google Maps, Apple iPhone).
• Multi-Modal Applications - Carriers and/or consumers opt to put voice-in and data-out products directly on the mobile device (examples: Tellme, V-Enable). Read more.