Recently in mobile ad revenue Category
Yahoo! Inc. announced that it has reached an agreement with Google Inc. that will enhance its ability to compete in the converging search and display marketplace, advancing the company's open strategy. The agreement enables Yahoo! to run ads supplied by Google alongside Yahoo!'s search results and on some of its web properties in the United States and Canada. The agreement is non-exclusive, giving Yahoo! the ability to display paid search results from Google, other third parties, and Yahoo!'s own Panama marketplace.
Under the terms of the agreement, Yahoo! will select the search term
queries for which - and the pages on which - Yahoo! may offer Google
paid search results. Yahoo! will define its users' experience and will
determine the number and placement of the results provided by Google
and the mix of paid results provided by Panama, Google or other
providers. The agreement applies to paid search and content match and
does not apply to algorithmic search. The agreement also applies to
current partners in Yahoo's publisher network.f
.
The development of a new product to deliver news to Apple’s iPhone and other smart phones was announced on Monday by Associated Press President and CEO Tom Curley at the AP’s annual meeting. The Mobile News Network, which brings together top national and local news from members of The AP, is now in testing phase.
The not-for-profit news cooperative also announced a deeper reduction in its newspaper members’ basic service assessments for 2009, totaling up to $21 million — or 10 percent of their total AP service fees.
“The formation of the Mobile News Network positions members to capture opportunities on high-growth mobile platforms,” Curley said in his report to the AP membership at the Walter E. Washington Convention Center in Washington, D.C.
“The Mobile News Network will provide a national platform for smart phone users to access local content from brands they trust,” Curley said. “Members can participate by providing local news that will appear alongside their logos. Importantly, the network also offers a new outlet for members to sell local advertising to the mobile audience.”
The network will be the first product to be released by the AP’s Digital Cooperative, a program designed to find new digital outlets for the news and information produced by AP members. The network will provide the booming market of mobile users with a single point of access to news from hundreds of local publishers. It will also offer a national platform for local advertisers to reach a new generation of consumers.
Google tested the system with a limited number of advertisers and publishers this year. Today, it will be available to mobile publishers in 13 countries, including the United States, Britain, France, China and India.
The Kelsey Group, the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media, forecasts U.S. mobile search advertising revenues to grow from $33.2 million in 2007 to $1.4 billion in 2012, representing a compound annual growth rate (CAGR) of 112 percent.
"Advertisers in the U.S. are the most aggressive in terms of messaging to potential U.S. consumers," said Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group. "Given the relatively high spend levels, we believe advertisers will continue to look into innovative solutions, including mobile, that demonstrate a clear ROI on ad spend."
The Kelsey Group's mobile search advertising forecast covers:
- Ad-Sponsored Directory Assistance (Free DA) - Consumers dial a phone for free directory assistance and other local information (examples: 1-800-GOOG411, Jingle Networks).
- Mobile Internet Ads - Consumers use SMS, WAP, etc., to search or browse the Internet for information (examples: Google Maps, Apple iPhone).
- Multi-Modal Applications - Carriers and/or consumers opt to put voice-in and data-out products directly on the mobile device (examples: Tellme, V-Enable). Read more.
