Recent Entries in mobile advertising
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Mobile Ad Netowrks Support Haiti with Mobile Ad Campaign
The largest mobile fund-raising effort was made possible through several mobile ad networks AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks. They were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden...
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BlackBerry, iPhone, Android, WinMo, Ovi App Shazam Shazams Men Wear the Pants, Khaki Dockers Pant GiveaWay
Dockers and Shazam have developed a way allows viewers who watch the new Dockers "Men Without Pants" TV commercial to use their smartphones for more "engagement," The new commercial debuts during the Super Bowl XLIV broadcast on February 7...
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Symbian Top Phone Top Ad Performer, iPhone Out-Performs WinMo, Android, Palm and BlackBerry, Says Smaato
Symbian phones were the best performers followed by iPhone, Windows Mobile, Feature Phones and Android in the Smaato Mobile Advertising Metrics. BlackBerry came in last. The Smaato Metrics show Click Through Rate (CTR) Index by handset operating system "The Smaato...
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30% Say Mobile Indispensable, Says Millennial Media
Mobile advertising network, Millennial Media and DM2PRO.com, collaborated to explore of attitudes and spending plans of leading agencies and brands. The responses resulted in the development of "State of the Industry: Mobile Advertising". CPG, Retail, Entertainment, Travel and Restaurant categories...
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iPhone #1 for Mobile Ad Reach, Says Millennial Media
Millennial Media's Scorecard for Mobile Advertising Reach and Targeting (SMART) for June has been released with new figures. The iPhone remained number one handset, while the Samsung Instinct came in at number two which many believe is due to the...
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Samsung Instinct Has More Ad Instinct than iPhone, Says Millennial
Mobile ad network, Millennial Media has released its May Scorecard for Mobile Advertising Reach and Targeting. In the device department, the Samsung Instinct replaced the iPhone as number one handset on their list of the Top 20 Mobile Phones in...
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Palm Pre Users Have Seen Mobile Ads and BlackBerry Storm Hits 15
Millennial Media, April SMART mobile ad study showed that Palm Pre users saw ads and the BlackBerry Storm entered the top twenty. Device Highlights: iPhone/iTouch impressions grew 8% month over month set new network-wide record. Apple edged out LG...
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More Mobile Ads Recalled, Says Brightkite and GfK
Brightkite and GfK Technology released their latest Mobile Advertising Report (MAR). 38% of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for Smartphone (such as iPhone) users, 59% recalled...
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Mobile Ad Sector Will Double in Next 2 Years, Says Magna
The mobile advertising sector is posed to almost double over the next two years. MAGNA forecasts the US market for mobile advertising will grow by 36%, rising from $169 million in 2008 to $229 million during 2009. Although these...
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LG Xenon & AT&T Part of the MTV Series The Phone
AT&T and LG are integrating their phones and service with MTV's new series "The Phone," produced by Justin Timberlake, on MTV. Viewers see the game contestants using LG mobile phones with AT&T service in a competition that simulates what it...
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Consumers Very Pleased with Mobile Music and Would Accept Ads, Says MEF
More than three-fourths of US consumers surveyed are pleased with their experience downloading and listening to songs on their mobile phone, and almost a third are willing to accept advertising on their mobile phones in exchange for free music downloads,...
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Mobile Ad Revs Will Rich $3.1 Billin in 2013, Says Kelsey Group
U.S. mobile advertising revenues (search and display) will grow to $3.1 billion in 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2 percent, according to The Kelsey Group During the same period, they forecass...
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GetJar Adds Ads for Higher Payouts to Developers
Independent app store, GetJar, is offering a new GetJar Ads program to its 200,000 plus mobile application developer community. GetJar Ads is a new pay-per-performance advertising service that allows developers to display contextual advertising as mobile applications are being...
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Admob Adds Ad Unit for Android
AdMob has added an advertising unit for Android applications. The first developers to leverage AdMob's new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy. AdMob's new Android ad unit will also allow brand and performance advertisers to...
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49% Increase in Mobile Buzz Advertising, Says Buzz City
The BuzzCity Mobile Advertising Index for Q4 2008 showed an almost 50 percent growth in paid banner advertisements in the U.S. during the last three months of the year. BuzzCity Global Mobile Advertising Index The following statistics show paid advertising...
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Stella McCartney Mobile Campaign from Millenial Media
Mobile Ad network Millennial Media, luxury lifestyle fashion brand Stella McCartney has teamed for mobile marketing. The campaign, which launches today, and continues through the end of January 2009. Created by Millennial Media, the campaign seeks to build awareness and consumer...
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Amobee Offers Ad Platform for iPhone and Android
Amobee Media Systems, advertising solutions provider for mobile operators, has released its Handset Application Programming Interface (HAPI) for the Apple iPhone and Google Android operating system. HAPI already supports BREW, J2ME, Blackberry and Symbian. Operators can serve advertising impressions into...
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Gumiyo Offers Mobile Web and SMS Platform for Newspapers
Mobile marketer, Gumiyo is offering new online tools to help newspapers to offer mobile web and SMS campaigns to their advertisers opening up new revenue stream Gumiyo's Mobile Ready Platform can be privately labeled and integrated directly into a publication's...
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ChaCha Offers Rich SMS Advertising
ChaCha today is now offering a Rich SMS Advertising solution. Through initial campaigns with Coca-Cola, McDonald's and others, ChaCha delivers response rates of more than five percent, a dramatic improvement over other mobile advertising solutions like SMS alerts and WAP...
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Milennial Media Enhances Targeting of Media
Advertising networks company, Millennial Media, announced the release of its enhanced brand-impact survey targeting capabilities. Along with providing more options for targeting, Millennial Media's system enables third-party brand impact studies to be conducted according to advertising research industry standards. Third-party...
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HipCricket Mobilizes White Gold with WAP Ringtones & Text
o promote White Gold the California Milk Processor Board partnered with HipCricket for the mobile elements for White Gold and the Calcium Twins show music lovers, especially teens, how cool and beneficial drinking milk can be. HipCricket designed the campaign's...
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Single Ad Marketplace First Real-Time Mobile Ad Market
SingleBrand Ad Marketplace, introduced today by SinglePoint, the leading provider of mobile interactivity and advertising, is the first real-time mobile advertising marketplace for SMS and MMS ad campaigns generated by popular interactive TV shows on major networks, such as CBS...
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More US Publishers Join Nokia Media Network
Several leading U.S. publishers have joined the Nokia Media Network, aThe additions include the following publishers, who will further strengthen the Nokia Media Network's reach in the United States: Fox NewsA&E NetworkBio ChannelHISTORY ChannelThe Hollywood ReporterNokia Interactive Advertising reaches the...
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Myxer Helps Dealers Sell Data with Fre Online Ads
Ad- support mobile content provider Myxer' $5 Million Giveaway Campaign, offers $5,000 worth of free online advertising to 1,000 independent cell phone stores - totaling $5 million over the next 12 months. This is the first in a series of...
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Open Source Ads Added to myFunambol
Push email provider Funambol has added mobile ads to the myFUNAMBOL portal."By combining mobile open source with mobile advertising, we will unleash a major revenue opportunity for service providers, portals and mobile operators," said Fabrizio Capobianco, Funambol CEO. "Ad-enabling...
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I'AM 1st Mobile Multi-Network Optimized Ad Platform from RingRing
Independent mobile agency RingRing Media, offers I'AM, the mobile industry's first mobile advertising network optimization platform which connects publishers to the largest possible pool of advertisers. I'AM integrates with a broad range of local and global mobile ad networks...
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Transpera Launches Mobile Campaign for Lincoln MKS
Transpera launched a new mobile video ad campaign from Ford Motor Company. The ad campaign, designed to unveil the all new 2009 Lincoln MKS, will run within Transpera's network of premium mobile content sites, including AP Mobile News Network...
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itsmy.biz Launches Social Mobile Ad Network.
After one year in beta phase, itsmy.biz - www.itsmy.biz - launches the largest social advertising network in the mobile space with a reach of 4 million people. itsmy.biz reaches 54% male and 46% female mobile internet users from all carriers,...
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Nokia Media Network Adds Metro Targeting
Nokia now offers a service that lets advertisers target their mobile campaigns to consumers in 10 major metro areas of the United States on the Nokia Media Network. The Nokia Media Network's Metro Targeting serves ads to mobile users in...
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Microsoft to 2 Provide WAP Mobile Ads for CNBC
Microsoft and CNBCannounced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com. Advertisers will be able to take advantage of two premium mobile ad placements that conform to the Mobile Marketing Association's global...
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Martha Stewart Wedding Readers to SnapTell Ads for Content
SnapTell, image recognition-based mobile marketing solutions, reports that the Winter issue of Martha Stewart Weddings will utilize fully activated or "live" advertisements in the magazine. On-stands December 29, 2008, the issue will allow readers to snap a picture of any...
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New Publishers Join Nokia Media Network
Nokia expanded of the Nokia Media Network mobile advertising network. The Nokia Media Network allows advertisers to target consumers on the pages of premium mobile internet publishers, operator partners and Nokia services, with click-through rates on the network averaging 10...
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Ad Infuse Networks with GoTV Networks
Ad Infuse, announced that GoTV Networks, selected Ad Infuse as its mobile advertising network. Through this partnership, GoTV's multi-platform mobile network will be ad-enabled and will offer cross-carrier, cross-platform mobile video advertising options, giving advertisers unique access to GoTV's extensive...
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AOL's Platform-A Ad Solution for iPhones Launched
AOL announced the launch ed their Platform-A solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A’s mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the web. When an iPhone...
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Visa & Chase TXT Deals 2 Crd Holders in Phx & @ Diamonback Games
Visa and Chase announced a pilot that texts merchant offers directly to mobile devices of Chase credit and debit cardholders in the Phoenix metropolitan area. The offers - from merchant discounts to specials - are tailored to match the...
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Google Tests YouTube Mobile Display Ads
Google started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan. This is their first step in testing mobile advertising for YouTube -- it will give y a new way...
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Quattro to Serve Mobile Ads on Metacafe Videos
Metacafe, video entertainment, has teamed up with Quattro Wireless mobile ad network, to make its large catalog of short-form videos available on mobile phone. Metacafe will join Quattro's mobile ad network as a flagship, video-based publisher in Quattro's Entertainment Channel....
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Moto & Cisco Invest in Amobee for Mobile Ad & Rev Streams
Mobile advertising solutions provider Amobee Media Systems, announced that Motorola, Inc. and Cisco Systems have made strategic investments in the company. These market leaders join the company’s existing investors who also participated in this round - Telefonica, Vodafone (Accel Partners,...
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"Call to Action" Ads to Reach $419 Million by 2012, Syas MultiMedia Intelligence
The combination of mobile TV and the inherently cellular back channel are creating a new category of advertising known as "Call to Action" advertising, according to recent research by MultiMedia Intelligence. Call to Action advertising was virtually non-existent in...
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Customized Video Device Delivery for Ads from RipCode & Millennial Media
RipCode, Inc., mobile video infrastructure solutions, and Millennial Media, Inc., mobile advertising, have partnered to provide advertisers and mobile content publishers an integrated service featuring Millennial Media's ad targeting and distribution system with RipCode's on-demand video transcoding and delivery...
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AOL & Thired Screen Lauch Patform-A Mobile Ad-Serving Platform
AOL lauched its mobile third-party ad-serving solution through Third Screen Media, Platform-A's mobile ad-serving platform and network. Along with the ability to access multiple networks, the solution features an innovative new method for publishers to manage, partition and allocate...
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Nielsen & Mediamark Launch Mobile-MRI
Nielsen Mobile, a service of The Nielsen Company, and Mediamark Research & Intelligence (MRI) today announced that the two research firms will jointly launch Mobile-MRI, an integrated database of consumers' mobile and offline media usage that will allow mobile media...
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Melennial Media Gets More Bang, Intergrating Bango Analytics into Decktrade
Millennial Media, has integrated Bango's mobile analytics into its Decktrade marketplace platform, providing its Decktrade users with Bango's mobile analytics' service. Bango Analytics will enable Decktrade users to accurately track unique visitors responding to mobile ad campaigns, and provide...
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AdMob Launches More iPhone Action - Gives $1M Ads to Developers
AdMob has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device's capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment...
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iPhone App Ad Network Formed with Pinch Media & JumpTap
Pinch Media, analytics and advertising company for iPhone applications, and JumpTap, mobile search and advertising company, have formed an iPhone application advertising network. The partnership combines Pinch Media's analytics and advertising technology for iPhone App Store applications with JumpTap's...
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IAB Offers Mobile Advertising Report
The Interactive Advertising Bureau released "A Mobile Advertising Overview," a report about the mobile advertising platform that outlines a broad spectrum of opportunities for marketers and agencies. The report: Educates media companies, agencies, marketers and users about how advertising...
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Celltick Live Screen to Offer Games From Greystripe
Celltick, a mobile idle screen marketing solution, is partnering with San Francisco-based Greystripe, ad-supported mobile games distributor. The partnership will see the two companies team up to distribute advertising-funded games for mobile devices through Celltick's innovative LiveScreen Media platform.LiveScreen...
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Greystripe Opens Up Ad-Supported Games/Apps for iPhone
Greystripe is opening up that their in-game mobile advertising for iPhone game and application developers. Greystripe now offers iPhone game developers an SDK which integrates advertising and reporting APIs and creates the opportunity to make money off every use of...
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Action Engine to Integrate Mobile Ad Engine with MBrand Network
On-Device Portal Company (ODP), Action Engine Corporation, and Millennial Media, cross-platform mobile advertising company will integrate Action Engine's in-application Mobile Advertising Engine (MAE) technology with Millennial Media's premium MBrand network. The integration enables Millennial Media to support of advertising...
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The Hubbub on Apipshere & BuzzHub Partnership for LBS Mobile Marekting
Apisphere, a mobile location-awareness services provider has partnered with interactive advertising network BuzzHub to create a location based media delivery platform for mobile devices. BuzzHub will be integrating Apisphere's location-awareness intelligence with its electronic kiosk-based ad serving technologies to create...
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Quattro Wireless Provides Mobile Ads 4 Entertainment
Quattro Wireless announced today it has signed deals to add a variety of leading entertainment sites to its fast-growing mobile Ad Network. The sites include Cracked.com, Savvy.com, TheInsider.com (a division of CBS Interactive), Fandango.com, Hollywood.com, and MovieWeb.com. Quattro will...
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Nokia Ad Alliances Simplifies Mobile Advertising
Nokia announced the launch of the Nokia Advertising Alliance, which will simplify mobile advertising for brand advertisers. The program brings together leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other emerging technologies, to offer advertisers a simple...
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Ad Infuse and Smaato Infuse Ads on Mobile and iPhone
Integrated Ad Platforms Extend Reach for Advertisers Across Mobile and on iPhone Smaato Inc., a pioneering provider for in-application mobile advertising solutions, and Ad Infuse, a leader in delivering highly personalized mobile ad experiences, today announced a new strategic partnership...
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Interactive SMS Music Polling in Movie Theaters by Verizon
Verizon Wireless announced it is introducing a text message polling program for moviegoers. Starting in mid-June in 10 markets across the U.S. and during 3,500 show times, the interactive text message polling program asks moviegoers questions related to their music...
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Skweezer Squeezes Out More Mobile Ads
Skweezer, Inc. announced a major upgrade to its Skweezer Ads service, which allows customers to serve ads to a wide variety of mobile, desktop, and other Web-enabled consoles through a single ad feed. This latest release of Skweezer Ads includes...
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4Info & Yahoo Partner 4 Text Ads
4info is partnering with Yahoo publish text messages with ads. 4info will provide the technology for Yahoo's content content, such as news updates, horoscopes, sports scores and weather forecasts, via text messages that also contain a small ad. Consumers will...
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Virgin USAers Can "Fund My Phone" with Facebook Friends
Facebook has a brand new Sugar Mama, thanks to a unique new application that lets friends earn wireless airtime for other friends who are Virgin Mobile USA customers. The national provider of wireless communications services and plans without annual contracts...
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Berggi Adds Ads to Mobile Apps
Berggi, a leading mobile applications provider,announced Ads@Berggi, a groundbreaking advertising platform for mobile applications. Ads@Berggi solves the single biggest problem for mobile applications providers — monetizing their advertising-driven mobile traffic. The new platform also greatly expands the reach and effectiveness...
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DoubleClick Clicks-In Mobile Ad Networks
DoubleClick, digital marketing technology and services, announced that DoubleClick Mobile, the company’s advertising delivery system for mobile devices, is integrating with mobile ad etworks including AdMob, Google’s AdSense for mobile content, and Millennial Media’s premium MBrand network as well as...
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Mobile Golden Compass Ads Increase Awareness, Says Greystripe
Greystripe, ad-supported mobile games and applications distributor, announced the results of a mobile advertising campaign with New Line Cinema for the film, “The Golden Compass”.The users exposed to “The Golden Compass” ads on the Greystripe network exhibited the following: Significant...
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Men's Health Readers Can Now Snaptell Advertisers
Men's Health has partnered with SnapTell, the leading provider of image recognition-based mobile marketing solutions, to create the first fully interactive advertising magazine in America. Men's Health's July/August summer issue, hitting newsstands June 24, will feature enabled or "live" ads...
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Crush or Flush Adds Advertising Golden Ticket
IceBreaker Inc., announced a new interactive mobile advertising feature called Golden Ticket which is now an integral part of the Crush or Flush community. Crush or Flush is a social network where members meet people, chat and flirt by browsing...
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Total Annual Mobile Adspending to Exceed $1 Billion this Year, Says Juniper
Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report by Juniper Research. The report says that total annual adspend on the mobile will exceed $1 billion...
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Tesco Study Shows Female Mobile Picks & Clicks
Tesco Mobile has published a detailed media pack for agencies and brands based on a trial, which was managed by mobile services company, InfoMedia Services. They have confirmed Tesco Mobile’s WAP portal to be a responsive advertising medium for major...
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23% Mobile Users Have Seen Ads, Says Nielsen
Twenty-three percent (58 million) of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days, according to a new report out today from The Nielsen Company. Half (51% or 28 million)...
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Cellfire Texting - $2 Off Supercuts & Free Drink @ Extreme Pita
Cellfire Inc. unveiled a partnerships with Supercuts and Extreme Pita. Supercuts is offering Cellfire users a $2 discount off a haircut, $5 off a color service or a free shampoo with the purchase of a haircut. Consumers can subscribe to...
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AKOO is OOH with Mobile Phones for Marketing
Akoo International Inc., a digital marketing technology and services company, announced a non-exclusive alliance with global marketing and communications agency Leo Burnett USA and its marketing services partner, Arc Worldwide. Akoo and Leo Burnett/Arc will develop digital marketing solutions for...
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Ikea Mobile Texts Coupons
Ikea mobile kiosks have been spotted in Seattle. Cell phones can be used to scan barcodes. Ikea Mobile gives coupons and discounts via text messages....
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Google Testing 2D Bar Codes on Print Ads for Cell Phones
Google is testing 2D bar codes for cell phone cameras on print ads. The plans is to make advertising more useful for readers and more measurable for advertisers. 2D barcodes allow readers to “click” on interesting print ads with their...
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Mt. Bachelor Resort's Mobile Snow Alerts and Coupons
Mt. Bachelor, a ski resort in Oregon and RocketBux, a mobile software company, announced t that RocketBux is providing mobile phone barcode coupons to the resort’s customers. This is the first application of optimized standard barcodes on phones ever used...
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Cellfire Coupons MetroPCS
Cellfire, Inc. has signed an agreement with MetroPCS Communications,, to provide mobile coupon and discount offers. Cellfire is now available to any MetroPCS customer with a compatible phone and MetroWeb service. Cellfire makes it easy for MetroPCS users to find...
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Microsoft Lauches Mobile Ads & Premo Content
Mobile display advertising is now available on MSN Mobile for the first time, Microsoft Corp. announced. MSN Mobile customers in the U.S. will begin to see banner and text ad placements that conform to the U.S. mobile advertising guidelines provided...
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DoubleClick Ads Go Mobile
DoubleClick Inc. today announced the launch of DoubleClick Mobile, a new solution for media companies to extend their digital advertising business to mobile. Publishers can sell and manage mobile ads with the same service used for distributing Net ads, matching...
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Ad Supported Free MySpace Launched by Fox
Fox Interactive Media (FIM), a division of News Corporation, today announced that MySpace, and several of the company's other leading Web brands will launch a series of new, ad-supported mobile Web sites that will be completely free to users...
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