Recently in mobile advertising Category
Mobile advertising network, Millennial Media and DM2PRO.com, collaborated to explore of attitudes and spending plans of leading agencies and brands. The responses resulted in the development of "State of the Industry: Mobile Advertising".
CPG, Retail, Entertainment, Travel and Restaurant categories are expected to lead mobile spending; which is somewhat consistent with who is spending the most in mobile advertising today. Engagement leads the number one sought return for an investment in mobile marketing, though "opt-in", or list building, was cited as the most likely goal for Q4 campaigns.- The largest cohorts replied that they will spend less than $100K in mobile advertising in 2009; however, that number jumps significantly in 2010. With 60% of non-mobile marketers planning to employ mobile advertising in 2010, the increase in mobile spend is among the leading highlights:
- Mobile spending is expected to increase next year, with 31% of agency respondents stating that they will invest between $100K and $249K.
- More than 15% plan to invest more than $1M and 2.6% projected spending of greater than $5M.
Millennial Media's Scorecard for Mobile Advertising Reach and Targeting (SMART) for June has been released with new figures. The iPhone remained number one handset, while the Samsung Instinct came in at number two which many believe is due to the Sprint Everything plan. BlackBerry Curve came in third.
U.S. Mobile Internet increased to 59.8M users; Millennial Media now reaches 74% of the mobile internet or 44.2M users, according to Nielsen.
Popular Devices:
- 68% increase in iPhone & iPod Touch impressions on Millennial Media's network in June.
- Apple's impression share increased 4.20% in June; however, Samsung remained in the #1 position with the largest impression share throughout Q2.
- The iPhone regained the #1 spot - this also contributed to the 1.4% month over month growth of Touch Screen device share versus other input mechanisms.
- The Blackberry Curve and Blackberry Pearl remained consistently in the #3 and #5 spots respectively month over month - while T-Mobile's HTC G1 (Dream) took the #7 slot in June.
Mobile ad network, Millennial Media has released its May Scorecard for Mobile Advertising Reach and Targeting. In the device department, the Samsung Instinct replaced the iPhone as number one handset on their list of the Top 20 Mobile Phones in May.
While the top two manufacturers (Samsung and Apple) remained at the #1 and #2 slots, Motorola edged out LG as the #3 device manufacturer on their network. Touchscreen device input increased overall as a segment by 6.5% month-over-month. The top carrier was Sprint, followed by Wi-Fi, Verizon, T-Mobile, AT&T, MetroPCS and Cricket. These figures may have do with Sprint's unlimited plan.
They observed changes over the Memorial Day Weekend:
- Wi-Fi usage over the Memorial Day holiday weekend dropped 10%, showing the "substitution effect"; travelers used Wi-Fi less, while traffic on thenetwork increased 11%
- Advertisers that increased spend in the two weeks prior to and leading into the Holiday Weekend reaped the benefits of mobile internet interactions:
- 12% overall interaction rate lift across key advertiser vertical categories 18% interaction rate lift in the auto vertical 9% interaction rate lift in the travel vertical.
- Mobile reached and engaged vacationers/people on the go over the holiday. During the Memorial Day weekend, vacationers and travelers relied on their mobile devices to stay connected, search for information, and make buying decisions.
Millennial Media, April SMART mobile ad study showed that Palm Pre users saw ads and the BlackBerry Storm entered the top twenty.
Device Highlights:
- iPhone/iTouch impressions grew 8% month over month set new network-wide record.
- Apple edged out LG as the #2 device manufacturer.
- Initial Palm Pre impressions showed up on the network, as Palm apparently started to seed the market pre-consumer launch; and the Blackberry Storm cracked their top 20 mobile phone list at number 15.
- QWERTY surpassed the traditional keypad as the top input mechanism for mobile; while Touch/ QWERTY combined input devices (like the G1) doubled month over month.
Brightkite and GfK Technology released their latest Mobile Advertising Report (MAR).
- 38% of US mobile phone owners recall seeing advertising on their
cell phones in the first quarter of 2009, although for Smartphone (such
as iPhone) users, 59% recalled seeing mobile advertising.
- For
Smartphone users, the number one format is mobile web advertising,
while for regular phone users, it is SMS.
- 23% of Smartphone
users recall seeing SMS advertising, but 20% saw ads in mobile social
networks and 15% saw ads in mobile TV/video.
In just three months, the number of Smartphone users seeing ads inside a location-based network has almost tripled to 15%. At current growth rates, they expectt to see some of these formats surpass mobile web and/or SMS in 2009.
The mobile advertising sector is posed to almost
double over the next two years. MAGNA forecasts the US market for mobile advertising will grow by
36%, rising from $169 million in 2008 to $229 million during 2009.
Although these figures represent downward revisions from their forecast in the middle of last year (prior to the subsequent escalation of the ongoing recession), they expect a re-acceleration in 2010 as the emerging mobile applications market organizes to support the sustained growth of ad-supported apps.
As a highly fragmented group of divergent advertising models collectively organized around portable (and primarily cellular network-based) media, a wide variety of trends converge to produce this total.
AT&TViewers see the game contestants using LG mobile phones with AT&T
Viewers will see the "Operator" use the recently released
LG Xenon, available from AT&T, which includes a touchscreen, a side sliding full keyboard, instant messaging, mobile e-mail,
threaded text messaging, AT&T
Navigator and a unique User Interface
with a visual contacts feature connecting friends and family by
displaying favorite contacts screen.
Contestants must constantly use an LG phone and AT&T services to
successfully navigate challenges to earn money and continue competing
in the game. Contestants will:
Send Text, Picture and Video Messages - Contestants must often receive
and send information to and from the Operator and each other.
-- Access the Mobile Internet - Using AT&Ts 3G network,contestants have to look up information from the Internet
using the LG phone.
-- Use AT&T Navigator - Some contestants will use the mobile phone to
access the GPS capability for turn-by-turn directions and maps.
All MTV On Demand providers will feature full episodes from the
series. In addition, AT&T wireless and AT&T U-verse(SM) TV
customers have had unique access to the premiere episode since April
14th.
The LG Xenon's features include microSD card slot, video player, 2-megapixel camera, stereo Bluetooth, MP3 player, mobile e-mail, quad-band GSM, 3G/HSDPA speeds, GPS, and access to AT&T Cellular Video and AT&T Mobile Music. It sells for $99.99 with a rebate, however if you use the Wireless and Mobile News' $50 off online only coupon-link with a contract that brings the price down to $50.
Mmmmn, if someone wanted to cheat in the game, maybe they could sign up for FamilyMap. and see where the other contests are....This is not the ultimate wireless phone product placement, there are rumors that the Palm Pre will be used in the final episode of Survivor.
More than three-fourths of US consumers surveyed are pleased with their experience downloading and listening to songs on their mobile phone, and almost a third are willing to accept advertising on their mobile phones in exchange for free music downloads, according to results of a KPMG Survey announced today by KPMG LLP and the Mobile Entertainment Forum (MEF).
These results were among the findings of KPMG's third annual Global Consumers and Convergence survey of more than 4,000 people in 19 countries worldwide to understand trends in the use of mobile technology.
According to the study by the audit, tax and advisory firm, 21 percent of the U.S. respondents, and 30 percent globally, have purchased songs at least once on their mobile phones in the past 12 months. An overwhelming majority of the US (84 percent) and global (66 percent) purchasers said they were satisfied with the downloading and listening experience. A similar US survey conducted by MEF in 2007 found that only 26 percent were satisfied.
KPMG's study also identified a promising new finding for mobile advertisers, where 29 percent of the mobile phone users surveyed in the US said they were willing to see advertising in return for free songs. And globally, 49 percent of consumers will accept ads on their mobile phones in return for songs.
U.S. mobile advertising revenues (search and display) will grow to
$3.1 billion in 2013, from $160 million in 2008, representing a
compound annual growth rate (CAGR) of 81.2 percent, according to The
Kelsey Group During the same period, they forecass mobile local search advertising revenues will increase from $20 million to $1.3 billion, a CAGR of 130.5 percent.
The Kelsey Group's Mobile Local Media
Forecast (2008-2013) is highlighted in the report "Going Mobile: The
Mobile Local Media Opportunity," distributed to clients of the
firm's new MLM advisory service.
Additional findings covered in the report include:
- The percentage of mobile searches that have local intent will increase from 28 percent in 2008 to 35 percent in 2013.
- Currently there are 54.5 million mobile Internet users in the
United States, representing 25 percent of online users.
- Approximately 15 percent of iPhone applications are local.
Independent app store, GetJar, is offering a new GetJar
Ads program to its 200,000 plus mobile application developer community.
GetJar Ads is a new pay-per-performance advertising service that allows developers to display contextual advertising as mobile applications are being used, earning revenue when consumers click on ads.
GetJar is also running a promotion for developers that will help them secure up to 1,000 new downloads. These new programs will go live for developers starting today.
Initial pilot results of GetJar Ads have been encouraging with payouts among the highest available in mobile advertising. Medieval Software, a developer from Italy, said that the profits generated from the GetJar Ads trial alone where enough to cover the company's operating costs.
AdMob's new Android ad unit will also allow brand and performance advertisers to reach the rapidly growing base of consumers engaging with applications on their Android devices. Advertisers will be able to use these ad units to drive customer actions such going to the Android Market to download an application.
More than 6,000 mobile sites and 450 iPhone applications are a part of AdMob's publisher network worldwide, giving the company unparalleled reach.
BuzzCity Global Mobile Advertising Index
The following statistics show paid advertising banners delivered in the fourth quarter of 2008 throughout the entire BuzzCity Global Mobile Advertising Network. Banners are delivered to more than 2,000 publisher sites, including BuzzCity-owned mobile community service, myGamma.
|
|
| Q4 Position | Country | Q4 Banners | Q4 Growth |
1 | Indonesia | 3.6 billion | 100% |
2 | India | 727 million | 10% |
3 | South Africa | 465 million | -14% |
4 | United States | 382 million | 47% |
5 | Kenya | 241 million | -19% |
6 | Egypt | 150 million | 54% |
7 | Romania | 135 million | 32% |
8 | Bangladesh | 135 million | 1% |
9 | Philippines | 116 million | 119% |
10 | Libya | 101 million | -2% |
| Total | 6.0 billion | 49% | |
| Network Total | 7.6 billion | ||
| Network Growth | 40% |
In the fourth quarter, just over 7.5 billion advertiser banners were delivered across the network, representing quarterly growth of 40%, a slight increase from the previous quarter's growth of 38%.
The report shows inventory sold across the BuzzCity Mobile Advertising Network. The BuzzCity report tracks, by extension, the growth of off-portal mobile internet use in more than 200 countries around the world.
The campaign, which launches today, and continues through the end of January 2009. Created by Millennial Media, the campaign seeks to build awareness and consumer interest for the Stella McCartney spring and summer 2009 collections.
A series of banner advertisements will be prominently placed on various mobile Web sites within Millennial Media's premium mobile advertising network. This network is the largest in the U.S. with over three billion monthly impressions across more than 2,000 quality sites.
Amobee Media Systems, advertising solutions provider for
mobile operators, has released its Handset Application Programming
Interface (HAPI) for the Apple iPhone and Google Android operating
system.
HAPI already supports BREW, J2ME, Blackberry and Symbian.
Operators can serve
advertising impressions into applications running on the iPhone and Google G1.
Gumiyo's Mobile Ready Platform can be privately labeled and
integrated directly into a publication's existing ad sales business. The platform can also
mobilize a paper's classifieds.
ChaCha's Rich SMS Advertising solution enables brand marketers to implement targeted, interactive advertising campaigns on mobile devices. With more than 1.7 million customers -- 85 percent of whom are in the coveted under 25 demographic and nearly 50 million text and voice queries since the launch of its mobile answers service in January -- ChaCha is uniquely positioned to benefit brands by engaging consumers with interactive mobile ads that drive brand awareness, generate leads and increase sales.
o promote White Gold the California Milk Processor Board partnered with HipCricket for the mobile elements for White Gold
and the Calcium Twins show music lovers, especially teens, how cool
and beneficial drinking milk can be.HipCricket designed the campaign's mobile WAP/website, which invited milk drinkers to visit White Gold's online site right from their mobile phones. The website contained fun interactive content, like full track downloads from the band. Mobile keywords that reinforced the brand were promoted on posters throughout California shopping malls and outdoor advertisements encouraged consumers to download free White Gold ringtones simply by texting in keywords to a common short code.
SingleBrand Ad Marketplace, introduced today by SinglePoint, the leading provider of mobile interactivity and advertising, is the first real-time mobile advertising marketplace for SMS and MMS ad campaigns generated by popular interactive TV shows on major networks, such as CBS Corp., NBC Universal, Viacom, and others. Now advertisers and brands can easily browse available inventory, buy ads, submit creative and monitor campaign results, all via the Web.
Several leading U.S. publishers have joined the Nokia Media Network, aThe additions include the following publishers, who will further strengthen the Nokia Media Network's reach in the United States:
- Fox News
- A&E Network
- Bio Channel
- HISTORY Channel
- The Hollywood Reporter
consumers with mobile advertising.
