Recently in mobile advertising Category

Ad- support mobile content provider Myxer' $5 Million Giveaway Campaign, offers $5,000 worth of free online advertising to 1,000 independent cell phone stores - totaling $5 million over the next 12 months. 

This is the first in a series of programs Myxer will launch to support wireless carriers and cell phone retailers to help boost data plan sales, which are becoming an increasingly important component of mobile industry revenue.

$5 Million Giveaway Campaign Sign-Up Details
Interested parties can learn more about the program by:

•  Visiting the Myxer booth (#420) at the Wireless Dealer Expo at the Sands Convention Center  Las Vegas, Nevada on October 13-15, 2008
• Sending an email to promo@myxer.com

Push email provider Funambol has added mobile ads to the myFUNAMBOL portal.

"By combining mobile open source with mobile advertising, we will unleash a major revenue opportunity for service providers, portals and mobile operators," said Fabrizio Capobianco, Funambol CEO. "Ad-enabling our popular myFUNAMBOL portal allows us to share real data with our partners and customers that reveal the advantages of the ad-funded model and the requirements for making it hum."

The Funambol open source ad-funded solution displays micro-banner ads in several areas of its mobile email client, such as the inbox, message view and message send screens. It strikes a balance between maximizing ad impressions with usability such that ads are prominent yet non-intrusive. The "push" aspect of mobile email makes it a natural vehicle for mobile advertising as it provides a major impetus for people to check their email often, thus seeing more ads. Ad calls to action include launching a browser to visit a mobile website, calling a phone number or sending an SMS for more info. Targeting options include age, gender, time-of-day and location.

Transpera launched a new mobile video ad campaign from Ford Motor Company. The ad campaign, designed to unveil the all new 2009 Lincoln MKS, will run within Transpera's network of premium mobile content sites, including AP Mobile News Network and CBS Mobile News.

The media package, structured by Mindshare/Team Detroit and Transpera, consists of a combination of mobile ad units which include "Peek" pre-roll video, display banner placements and proprietary Overlays served through Transpera's Ad Platform (TAP). "Peek" pre-rolls are 5-15 second mobile video ads, targeted based on content usage and demographics, and inserted server side in real-time to ensure rapid delivery with no lengthy rebuffering.

After one year in beta phase, itsmy.biz - www.itsmy.biz - launches the largest social advertising network in the mobile space with a reach of 4 million people.

itsmy.biz reaches 54% male and 46% female mobile internet users from all carriers, mainly between 16 and 42 years old in the US and Europe. The new target group is: - digitally active everywhere -

The network focuses on three mobile advertising formats: animated full colur banners, mobile site- and content branding as a well as mobile video and mobile TV.

Nokia now offers a service that lets advertisers target their mobile campaigns to consumers in 10 major metro areas of the United States on the Nokia Media Network.

The Nokia Media Network's Metro Targeting serves ads to mobile users in specific geographical areas. Metro Targeting makes local advertising easy by enabling brands to tailor mobile ads to their desired audiences in key metro areas, corresponding to the same Designated Marketing Areas (DMAs) used in traditional media planning, including:

Atlanta, GA
Boston, MA
Chicago, IL
Dallas-Ft. Worth, TX
Los Angeles, CA
Minneapolis-St. Paul, MN
New York, NY
San Francisco-Oakland-San Jose, CA
Seattle-Tacoma, WA
Washington, DC

Microsoft and CNBCannounced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com.

Advertisers will be able to take advantage of two premium mobile ad placements that conform to the Mobile Marketing Association's global standards and deliver a consistent and engaging experience for consumers. Ford Motor Co. is one of the first companies to launch a CNBC mobile advertising campaign in which Microsoft will serve mobile display ads.

SnapTell, image recognition-based mobile marketing solutions, reports that the Winter issue of Martha Stewart Weddings will  utilize fully activated or "live" advertisements in the magazine.

On-stands December 29, 2008, the  issue will allow readers to snap a picture of any featured advertisement, send the picture to SnapTell and i get back content from an advertiser.

SnapTell's Snap.Send.Get solution provides advertisers with a way to engage their audience. Content readers receive from advertisers can include coupons, video or photos, website links or product information. SnapTell's Snap.Send.Get works with most all camera phones,. It is also fully trackable, providing clear ROI for participating advertisers who optimize their ads with customized messages.

Nokia expanded of the Nokia Media Network mobile advertising network.

The Nokia Media Network allows advertisers to target consumers on the pages of premium mobile internet publishers, operator partners and Nokia services, with click-through rates on the network averaging 10 percent. The new publishers are::

• Agence France-Presse, France
• RTL Mobile, Germany
• Cuatro, Spain
• Grupo Prisa, publisher of El País, Spain
• Unidad Editorial, publisher of El Mundo, Spain
• CNET, UK
  
• Telegraph Media Group, UK
• Trinity Mirror, UK
• International Herald Tribune, pan-European

Ad Infuse, announced that GoTV Networks,  selected Ad Infuse as its mobile advertising network. Through this partnership, GoTV's multi-platform mobile network will be ad-enabled and will offer cross-carrier, cross-platform mobile video advertising options, giving advertisers unique access to GoTV's extensive viewing audience. Ad Infuse's ad network will serve optimized multimedia advertisements that seamlessly integrate with GoTV's premium mobile video content, including its cutting-edge music offerings, to create an engaging, high-quality user experience.

AOL announced the launch ed their Platform-A solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A’s mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the web.

When an iPhone user is browsing sites within the Third Screen Media mobile network, the Advertising.com web network, or any of AOL’s leading media properties, Third Screen Media’s targeting technology will serve an ad specifically optimized for viewing on an iPhone. In addition to optimizing ads for the iPhone, Third Screen Media can redirect iPhone users to special versions of marketers’ sites that are optimized for the iPhone experience.

Visa and Chase announced a pilot that texts merchant offers directly to mobile devices of Chase credit and debit cardholders in the Phoenix metropolitan area.

The offers - from merchant discounts to specials - are tailored to match the personal interests selected by Chase cardholders and will be redeemable at the point of sale or the web site of more than 50 participating merchants.

Partnering with Chase in this trial, Visa is delivering merchant offers to mobile devices via short message service (SMS). Merchants participating in the pilot are Chico's FAS, Inc (brands Soma Intimates and White House|Black Market), Circle K, Macy's, Marriott, Old Navy, Papa John's Pizza and Robeks Juice.

Google started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan. This is their first step in testing mobile advertising for YouTube -- it will give y a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising.

The test advertisers will also have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube every day on their phones.

Metacafe, video entertainment, has teamed up with Quattro Wireless mobile ad network, to make its large catalog of short-form videos available on mobile phone. Metacafe will join Quattro's mobile ad network as a flagship, video-based publisher in Quattro's Entertainment Channel. Their news release states "Metacafe choose Quattro Wireless to provide its 30 million monthly viewers access to short-form original content on the strength of its proprietary mobilization technology and its deep inventory of brand advertisers."

Mobile advertising solutions provider Amobee Media Systems, announced that Motorola, Inc. and Cisco Systems have made strategic investments in the company. These market leaders join the company’s existing investors who also participated in this round - Telefonica, Vodafone (Accel Partners, Globespan, and Sequoia Capital — to deliver the promise of mobile advertising to operators worldwide.

The Amobee media system establishes a new revenue stream for mobile operators who can offer their ad-enabled inventory to agencies and advertisers seeking to buy, deploy, and monitor campaigns across all mobile channels.

The combination of mobile TV and the inherently cellular back channel are creating a new category of advertising known as "Call to Action" advertising, according to recent research by MultiMedia Intelligence.  Call to Action advertising was virtually non-existent in 2007, but the specialty advertising market will grow to $419 million in worldwide advertising revenue by 2012. 

Call to Action advertising has special promise.  A call to action is a feature that allows one to get more information or to communicate with the advertiser while the advertisement is playing.  For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a dealer could send you more information.