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LG Electronics, Inc. and DivX, Inc. a digital media company, today announced that the LG Viewty camera phone (Model: LG-KU990) is the first mobile phone with DivX Certification to natively record video in the high quality DivX format.

The LG Viewty enables consumers to capture high-resolution video, comparable in quality to what they would expect from a video camera, on their mobile phones, DivX videos recorded through the LG Viewty can easily be uploaded to online video sites or can be played back on any DivX Certified Consumer electronics device, including DVD players, gaming consoles and portable media players. The Viewty is currently only available in Europe

Nearly two dozen leading companies from all areas of the mobile imaging eco-system have joined forces to work on Phase 2 of the International Imaging Industry Association (I3A; http://www.i3a.org) Camera Phone Image Quality (CPIQ) Initiative, the group announced today.

Following the final open meeting held last month in Paris, the CPIQ Initiative enrollment is now closed, and work begins in earnest to develop repeatable, robust, test methods for evaluating the metrics associated with image quality — both subjective and objective.

“CPIQ Phase 2 is off to an aggressive start, with nearly all Phase 1 members returning and a substantial number of new companies joining in,” said Lisa Walker, I3A President. “This breadth of participation - companies of all sizes, from all segments of the imaging eco-system and all corners of the world — demonstrates how important addressing image quality issues is to the future of our entire industry, and how valuable is the level playing field that I3A provides.”