Recently in mobile content Category

Rihanna will perform from her Rated R, exclusively to a Nokia audience via a globally streamed live performance on November 16th 2009. The event in partnership with Nokia will preview tracks from Rated R - set for a November 23nd release worldwide - performed live from a secret London location.

Is life getting you down and you need a quick lift? Get this free BlackBerry app from Aproprose, Feel-Goodies. Launch the Feel-Goodies app and you will be reminded how wonderful you really are. One of our readers pointed out, “it’s a simple app for complicated people.”

A satisfied user is quoted on the Feel-Goodies website as saying, “The Feel-Goodies app demonstrates why the word “app” is in h-app-y.” 

There’s something endearing about this cellular caffeine for self esteem. Click through to get compliments that negate the negatives and position yourself in the positive. This app is not only a game shifter for mobile apps but an attitude shifter too.

Currently, there is only the free version of Feel-Goodies, while a paid version with a year’s supply of Feel-Goodies is in works. You can send a link or SMS, your BFF for her to get a free Feel-Goodies app right from within the application. Wireless and Mobile News was fortunate to get a first look at an app that can’t go wrong.

IREX Technologies debuted the IREX DR800SG - a , 8.1-inch, touchscreen eReader that offers multi-mode 3G wireless capabilities provided by the Verizon network.  It has a large display area, electronic paper display, long battery life, touch interface and customizable zoom.

Users can purchase books, newspapers or magazines from a wide variety of sources.Multiple formats including industry standard ePub format and multiple DRM solutions are supported.

NBC.com teamed with Sprint today for a multi-platform, "Heroes."Beginning on September 28 and continuing for 10 consecutive weeks, an original "Heroes" story will unfold on the multiple platforms of NBC.com and Sprint. Viewers can watch TV and interact online and on mobiles at the same time. Mobile content includes graphic mobile novels, interactive texting, secret Sprint clues to mysteries and a $25,000 sweepstakes which links the interactive story.

Each installment in the 10-week run will be launched by a 30-second on-air scene, tied directly to a "Heroes" storyline, which will direct fans to online, mobile and interactive gaming sites. All of the creative content will run parallel to the on-air "Heroes" narrative as well as will allow fans to discover more about the characters through their interaction with the online games, stories, clues and mobile content.

Independent mobile and web content platform Babelgum and Funny or Die announced an exclusive, wireless licensing agreement to bring Funny or Die videos to mobile platforms.

The agreement will bring new and library Funny or Die content to mobile users everywhere over the next two years. Plans include offering mobile users a stand-alone Funny or Die-branded iPhone application, as well as including Funny or Die content in all current and future Babelgum applications.

In addition, the Comedy channel on the Babelgum website ( www.babelgum.com/channel/comedy ) will include a Funny or Die branded section that will contain new content after Funny or Die premieres it on its website ( www.funnyordie.com ), along with favorites from the Funny or Die library including The Landlord, Good Cop Baby Cop, Denise Richards' Funbags, and other top-rated videos.

Major League Soccer, the U.S. Soccer Federation and AT&T announced that AT&T will be the official communications services sponsor of MLS and the U.S. Men's and Women's National Teams.

As part of the multi-year agreement, AT&T is the title sponsor of the AT&T MLS All-Star Game, and in the future will enhance the soccer experience for fans by delivering exclusive content across the wireless device, TV, and PC. Plans also include development of an SMS fan platform and MLS wireless application protocol (WAP) page.http://fanzone.att.net

This agreement builds upon AT&T's existing sponsorship of the Mexican National Team and InterLiga, a Mexican club tournament that takes place on American soil.

For more information on AT&T's sponsorship of MLS and the U.S. Men's and Women's Soccer Teams, please visit: . http://fanzone.att.net

Hallmark is now offering Hallmark Mobile Greetings. The initial launch includes a small network of phone models.

"Millions of people rely on cell phones as part of their daily routine of connecting with others," said Mike Adams, Hallmark Mobile manager. "With Hallmark Mobile Greetings, consumers can creatively connect right away over everyday moments and occasions like a shared joke or words of encouragement. We are taking the skill Hallmark has of helping people connect and are bringing it to the mobile world."

Hallmark Mobile Greetings is available by downloading to a cell phone the free mobile phone application from www.mobile.hallmark.com. Users can then send greetings to other mobile phones. In addition, consumers also can send greetings directly from mobile.hallmark.com for delivery to a mobile device.

Each Hallmark Mobile Greeting costs 99 cents. Fees are billed as part of monthly service-provider charges and the sender is only charged if the recipient opens the mobile greeting. The application itself is free of charge, though standard data rates may apply so consumers are advised to check their contract with their carrier.

More than 500 Hallmark Mobile Greetings are available in the following categories: Just for Fun, Birthday, Thinking of You, Love, Holidays, Characters & Collections, Congratulations and Business Greetings. More categories and mobile greetings will be added in the future.

For more information on Hallmark Mobile Greetings, please visit www.mobile.hallmark.com.

The Mobile Marketing Association (MMA) released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services.

They say that their guidelines are the industry standard for cross-carrier mobile content services such as text messaging (SMS), multimedia messaging (MMS), shortcode programs, Interactive Voice Response (IVR) and mobile Web.

In addition to incorporating carrier standards, the new guidelines include revisions and additions to key areas such as:

• Standardizing the language "Msg & Data Rates May Apply"
• Allowing for more flexibility with PIN location in message-terminated (MT) messages
• Modifying the STOP requirement in Opt-in MT messages

The guidelines also feature a new reference ID system designed to make it fast and easy to navigate the document and find information. The guidelines help standardize practices across the industry which provides a better experience for customers by ensuring the consistency of mobile marketing campaigns across the four major U.S. carriers.

The guidelines are available for download at www.mmaglobal.com/bestpractices.pdf.

Inergize Digital and DoApp Inc. are offering  Mobile Local News, an iPhone and iPod touch application that distributes locally branded news, weather, sports, politics and entertainment to consumer iPhone and iPod touch mobile digital devices.

Television and radio stations, magazines, newspapers and other information publishers deploy Mobile Local News to provide text, images, photo galleries and videos to iPhone and iPod touch users, while leveraging valuable revenue generating opportunities that support today's business environment.

AT&T has added a new “Send to Mobile” feature to att.net, allowing customers to push content from the Web portal to their AT&T mobile devices.

AT&T’s wireless customers can register for a free att.net account, which includes e-mail with unlimited storage. From that account, they can push links to content like news, weather, sports and entertainment to supported mobile devices. Customers also can add links to quickly access the mobile versions of popular sites like Facebook, MySpace, Fandango, ESPN and more

“Att.net is evolving to become the one place our customers can go to manage all their AT&T services and access content and applications for any of their devices,” said Brian Shay, Senior Vice President-Converged Services, AT&T Mobility and Consumer Markets. “Our goal is to deliver an integrated, easy-to-use experience that will make the benefits of our three-screens strategy even more evident to consumers.”

“Three-screens integration is emerging as a transformational force in communications and entertainment,” said Larry Hettick, Principal Analyst, Digital Home Services, for Current Analysis. “Consumers are already beginning to ask for all their digital content whenever they want it on the device they choose. Service providers who move first to deliver consumers an integrated three-screen option will have a definite advantage.”

m.buzzwire.com is a mobile site with all the latest results, news and gossip on American Idol and Dancing with the Stars in one convenient place.

The Buzzwire "Song & Dance" mobile portal features all the latest on both shows and give fans anytime, anywhere access to the best related stories, gossip, blogs and more -- all from their mobile phones.

How to locate "Song & Dance" on Buzzwire

Anyone with a mobile phone and web access can go to m.buzzwire.com to get the latest on American Idol, Dancing with the Stars and any other entertainment news. Here's how:

• Go to m.buzzwire.com on your mobile device
• Click on TOPICS
• Click on "Song & Dance"

Accenture research showed some increased uptake in consumer adoption of mobile multimedia services. For instance:

• Watching video on a mobile device rose from 12 to 14 percent.
  
• Adopting web-enabled phones rose from 8 to 23 percent.
  
• Approximately one-third indicated web browsing is one of their top three mobile applications.
  
• Nearly 25 percent indicated listening to music on their mobile phone is a top three application.

A majority of phone users (41%) just use their mobile phone to make phone calls, followed by texting (22) and email (16%.)


Accenture research completed in the winter of 2008/2009 provides comparisons with last winter's 2007/2008 research data for consumer electronics. The goal was to determine if there had been any changes in usage between Baby Boomers + (age 45 and older) and Generation Y (ages 18 to 24). The research uncovered several interesting trends. Mobile video and mobile web use grew and the big winner was audio on mobile phones.

The Mobile Entertainment Forum published its first quarterly Business Confidence Index (BCI) for the $32bn global mobile entertainment industry. It shows the industry is confident it will continue to grow despite the economic downturn. MEF members, predicted an average revenue growth of 27% in 2009.

As well as being optimistic about the growth of the industry as a whole, the MEF BCI identified a number of areas within mobile entertainment which are set to grow throughout 2009. The top five areas of growth were cited as:

1. Social Networking.
2. Music.
3. Video.
4. Games.
5. Infotainment.

When asked whether demand for mobile entertainment consumption would be impacted by the credit crunch, over half of respondents said they saw mobile entertainment as a 'feel good' affordable purchase and it would therefore be resilient to the effects of the downturn.

The MEF BCI also reveals the spread of mobile entertainment revenues across the globe, with China and Central & South America being seen as hotspots over the next twelve months and respondents predicting growth in excess of 50% in both regions.

Sprint's Super Bowl content is now available on NFL Mobile Live, an exclusive application from Sprint, in a centralized web page, "Super Bowl XLIII," formatted especially for wireless handsets. To access the Web page, Sprint customers/fans can download NFL Mobile Live or text "TAMPA" to 7777* using Sprint or Nextel service. On the site, customers will find links to useful and entertaining Super Bowl material.

• Super Bowl XLIII NFL Mobile Live Application Features, include a recap of the season for both SBXLIII teams, keys to the game, rosters, stats, in-depth game analysis and opinion, polls, video highlights of past Super Bowls, and a guide to Tampa Bay, which includes information on Super Bowl events and attractions and a ZAGAT restaurant guide for the area.

Mobile content technology vendor m-Wise will be providing content management and Delviery sotlutions for mobile content provider Zero9.

Zero9 evaluated a number of mobile content technology vendors as potential partners for content management and delivery solutions before chosing  Zero9 .

"We are excited to launch this business relationship with Zero9, one of the largest wireless content companies worldwide," said Zach Sivan, Chief Executive Officer of m-Wise. "We have been investing significant efforts in developing and delivering best-of-breed content management and delivery solutions and this relationship with Zero9 is a great opportunity for us to expand the reach of these solutions in a significantly larger scale.

Google is now offering a mobile Product Ideas page  that allows readers to submit ideas that others can view and rate so you can see what other Google mobile users think about it, too.

The Product Ideas team will monitor ideas and write about them in the Google Mobile  Product Ideas blog as well as implement the best ideas.

Here are some of the top ideas as of today:

1. "Manage Google Calendar on Google Mobile (add, update, delete an event with all functionalities of the web application) (ex Phone : Iphone)"
2. "A "Google Product Ideas" for all google services."
3. "An application that speaks the driving directions in google maps Usefull to use the phone as gps car navigator." Namberwuan, Europe
4. "Mobile view of all type of documents in Google Docs"
5. "Google Calendar sync with iPhone, just like Google Contacts and Gmail does now."
   
6. "Real push mail available for all mobile users (not IMAP) including iPhone WindowsMobile phones, etc."

Traffic.com, a NAVTEQ brand and a leading source of traffic solutions has many free ways to help navigate traffic when traveling this weekend.

Traffic.com Mobile Website- mobi.traffic.com, a free mobile traffic website that offers fresh information about traffic hotspots -- everything from travel times and vehicle speeds to delay times and accident reports -- via a web-enabled wireless device, a free wireless website for mobile traffic hotspot reports. The drive time calculator appears to be very accurate.  You can login to yoru traffic.com account to view preset traffic situations.  Please note you can not do this while driving in the state of California starting today.

Traffic.com Text Alerts- - A free**SMS text messaging service, which alerts you to delays on the roadways of major cities across the country. **Cell phone Service Provider fees may apply.

Fox Mobile has made available of more than 100 new and exclusive pieces of mobile content from The Simpsons.

Mobile content includes holiday-themes and The Simpsons Itchy & Scratchy Land mobile game from EA.

It is available at www.thesimpsonsmobile.com and www.jamster.com. There ares also exclusive wallpapers, made-for-mobile voicetones, polytones, screensavers and videos.

This new content is part of “The Yellow Plan,” a subscription service offering exclusive, made-for-mobile content based on  “The Simpsons.”

In The Simpsons Itchy & Scratchy Land mobile game, Homer, Marge Bart, Lisa and Maggie vacation at the Itchy & Scratchy Land amusement park. Players join the Simpsons as they navigate their way through Explosion Land, Unnecessary Surgery Land, Torture Land and Searing Gas Pain Land, avoiding traps and rampaging ‘bots in their most thrilling adventure yet.

“We are thrilled to be releasing a second game with EA Mobile, delivering new and original content to Simpsons fans everywhere,” said Denise Sirkot, Executive Vice President of Gracie Films.

go2 Media has teamed up with Zvents to create go2 Music, mobile music portal that offers local concert recommendations.
 
Mobile users can browse new music reviews, news, venues and local concert picks or to search for known local shows and venues, all for free.
 
"Local music is an area that has been underserved on mobile for too long," said Dan Smith, president of go2 Media.  "Today's mobile consumer needs anywhere, anytime access to trusted, local recommendations that inform and connect them to music events happening in their city.  By combining Zvents' comprehensive local event listings with go2's nationwide local editorial network, we have created a complete mobile experience for discovering local music."

Local Solutions Network is offering  LSN Local Content Widgets in Yahoo Go.

It uses the  Yahoo Blueprint mobile development platform deliver  local news, weather, sports, school closings and related content delivered from its affiliate network of  local media partners.

Some affiliates are ABC, NBCU, Telemundo, McGraw Hill and Cox.

The Yahoo Go all-in-one mobile app is currently available on more than 280 devices across 19 countries.  It allows users to send email, upload photos, download maps, check stock quotes and access breaking news.