Recent Entries in mobile marketing
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Target Targets Mobile Users with Scannable Mobile Coupon Program
Target claims that they are the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. Coupons are redeemed by scanning a barcode on the phone at checkout.Guests...
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MMA Offers Free White Paper on Rich Media Mobile Ad Units
To educate the mobile marketing industry about currently available Rich Media mobile ad units, the Mobile Marketing Association (MMA) today announced the publication of a new whitepaper on Rich Media Mobile Advertising, now available for download at http://mmaglobal.com/files/file/RichMediaWhitepaper.pdf The whitepaper...
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iPhone and QWERTY Top Devices for Mobile Ads, Says Millennial
Millennial Media has released their January Scorecard for Mobile Advertising Reach and Targeting (SMART). It offeres new insights into breakout campaign destination trends including m-Commerce, Social Media and Site Search and Campaign Effectiveness by Ad Vertical, supplied to us by...
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Elementary, My Dear Watson, Txt kgb 4 Trivia, Win Tix to Sherlock Holmes from kgb
kgb 542542, text answer service, has teamed up with Warner Bros. Pictures for a major cross-promotion for"Sherlock Holmes". The multi-platform promotion program will include television advertising, an online contest, national radio and in-theatre promotions, and a mobile text promotion that...
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Pizza Hut Delivers @ Mobile Marketing Awards - Winners Announced
The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November...
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2009 Year of Mobile Marketing? If Not Next Year, Says MMA
Today, I spent most of the day at the Mobile Marketing Forum in downtown, Los Angeles. It was a well-rounded event that covered almost everything anyone would need to know about mobile marketing. I will be posting the winners of...
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21% Access MobiWeb Once-a-Day, Says HipCricket Study
The second annual HipCricket Mobile Marketing Survey shows that while 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a brand they trust while 83 percent say their favorite brand has yet to...
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Verizon Star Trek Beam Down Transporter Commercial: Interactive Video, Games and Simulators
Verizon and Nokia's Star Trek commercial is packed with a lot of details and fun. The ad asks, "Are you cut out for Star Trek Academy?"The announcer continues:"Find out when Star Trek action comes to V Cast with the...
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MMA Adds More Members and Services
The Mobile Marketing Association announced that it has gained 28 more members since February. The new members come from all segments of the mobile marketing industry, from brands looking to incorporate mobile into their marketing strategies to agencies, mobile service...
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Top 4 Carriers Agree to Mobile Marketing MMA Guidelines
The Mobile Marketing Association (MMA) announced that the four largest U.S. wireless service providers - Verizon Wireless, AT&T, Sprint, and T-Mobile USA - have agreed to incorporate their mobile marketing guidelines within the MMA's best practices. In addition to the...
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Shortcuts.com Goes Mobile
Shortcuts.com, a free, paperless electronic coupon service that links coupons directly to grocery store savings cards and it is now offering Shortcuts.com Mobile. Shortcuts.com users can now go to www.shortcuts.com on their cell phones or smartphones to select coupons and...
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Twitter Feats of Korean Taco Truck - Kogi 2Go Trck
How can Twitter help business? Simple, Tweet your Korean Taco truck location. Kogi Korean BBQ-to-Go posts the location of its Korean Taco truck on its blog and on Twitter than taco lovers line up for the spicy multicultural food-stuff.For example...
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Value of Mobile Coupons to Increase >30%, Says Juniper Research
Juniper Research predicts that the redemption value of mobile coupons will increase by over 30% by 2010.Juniper Research found that the twin effects of shoppers needing to make economies in their spending and merchants ever keen to make sales will...
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Mozes Connect Live Edition Demoed at SXSW
Mozes, announced its Mozes Connect Live Edition audience engagement platform is being used to help some of the biggest brand names and agencies in the world make a mobile impression at SXSW 2009. Mozes will be powering campaigns that include...
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Air2Web Delivers Domino's TXT Mobile Coupons
Air2Web is now Domino's Pizza sole mobile services provider for Domino's new mobile coupon campaign management platform, which will serve its franchises across the country. Domino's sends coupon codes to opted-in consumers via text message. Customers can use the coupons...
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TurboTax Twitter, Facebook and myspace Status Contest - Grand Prize $25,000
Here's a new twist on contests to get more people to use TurboTax software. TurboTax has launched a campaign through social networking and widgets, only. They launced a social networking website Freeloader Nation on myspace and are offering games with...
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iPhone Users Are More LBS and Mobile Ad Friendly, Says Limbo
According to Technology's latest joint Mobile Advertising Report for Limbo, iPhone users are more than twice as likely as non-iPhone users to browse the mobile web and use location-based services (1 in 3 used LBS) while only on in ten...
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Johnsonville Sausage & Coleman Grill Mobile SuperBowl Contest from Air2Web
Air2Web is deploying a text-to-win mobile marketing campaign during the 2009 Super Bowl for Johnsonville Sausage.The Super Bowl is the most watched television event of the year, and Johnsonville Sausage is capitalizing on the event's high level of visibility...
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AdMob Reports iPod Growth and Higher Smartphone Shares
The latest AdMob report shows huge iPod Touch growth and smartphone Operating System (OS) market share.. Highlights from the December 2008 report: Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent in December.iPod Touch...
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Jack-in-the-Box Offers Coupon-on-Cells for Survey Takers
MobileVerbs has launched mobile marketing program Jack-in-the-Box restaurants. The restaurant guests can provide their feedback and redeem coupons via their cell phones. Jack's guests follow 'call to action' instructions on table tents and send a SMS message to the MobileVerbs...
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Mobile Tuesday - December 2
Tomorrow is Mobile Tuesday, that's the day after Black Monday. Mobigosee, a mobile-marketing firm, will launch Mobile Tuesday on Dec. 2, even after loosing advertisers. Research found that Tuesday is a slow shopping day.This debut year has McDonald's, Finish Line...
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Free Content Delivery Service on Alltel- Perks with Perky Coupons
Alltel Perks is a free content service for Alltel customers that is ad-supported. The downloaded app at the Alltel Shop, Alltel Perks delivers content to the phone’s idle screen when the handset is not in use. Customized content includes sports...
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Obama's Msg Clear - Thanks All - Txt Wrked Due 2 Quattro
Just before Barack Obama made his acceptance speech last night, his followers recieved the following email message (without the fire works graphics):Subject: How this HappenedFriend:I'm about to head to Grant Park to talk to everyone gathered there, but I wanted...
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MMA Updates Mobile Ad Guidelines
The Mobile Marketing Association announced the release of an updated version of its global Mobile Advertising Guidelines, that includes:Updated mobile web guidelines with added recommendation on automatic resizing of mobile web banner adsUpdated Multimedia Messaging (MMS)Updated the Audio Formats best...
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Mixcast will Bluetooth Media Messages in FL During Super Bowl Weekend
ROK Entertainment Group, mobile technology and entertainment company, has signed a partnership with Mixcast Network, to roll out a national Bluetooth mobile advertising platform to solidify their presence in the exploding US entertainment technology market. During Super Bowl weekend,...
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GameStop Offers Mobile Cellfire Coupons
Cellfire announced that GameStop is using its service to distribute mobile coupons redeemable at more than 4,200 GameStop retail store. Now, instead of clipping paper coupons or printing them from the Internet, gamers can simply show the coupon displayed on...
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Titanium James Bond 007 Mobile Secret Service Games Go Live Soon
Sony Ericsson's C902 Titanium Silver Cyber-shot phone will be used by James Bond in "Quantum of Solace" movie.At www.sonyericsson.com/bond, there are downloadable games and a secret agent solving contest."Play the game and solve Directive C902 for your chance to win...
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Air2Web's New Call-to-Actions Feature: Contact Capture
Mobile marketing company Air2Web now offers Contact Capture, the most recent addition to its Mobile Marketing Solution Series (MMSS). Air2Web's Contact Capture enables for calls-to-actions.Contact Capture allows customers to include a mobile marketing call-to-action in its communications which directs customers...
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FunMobility to Offer Mobile Branding for Vans
FunMobility announced a brand building partnership with Vans. The partnership willhelp build brand affinity with Vans customers. FunMobility, in concert with Access360Media, will provide a mobile destination that allows users to receive daily text messages and free wallpapers produced...
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MMA Wants Commenters for Mobile Ad Guidelines
The Mobile Marketing Association (MMA) would like industry feedback regarding the Mobile Advertising Guidelines. The MMA's global guidelines are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer's experience by creating a...
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Virgin Mobile "Strip2Clothe" PR Campagin Disrobed While Homeless Clothed
A few weeks ago in order to raise money for homeless people without clothing, Vrigin Mobile launched Strip2Clothe saying that for each strip video (of de-clothing) they would donate an article of clothing to a charity and another for...
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MMA Global Code of Conduct Released
The Mobile Marketing Association which represents 650 member companies worldwide, released its Global Code of Conduct, designed to provide guidelines that all Mobile Marketers should consider and build their mobile marketing initiatives around. The Code has five categories:Notice -...
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MMA Updates Guidelines
The Mobile Marketing Association has updated its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Modifications to the July 9, 2008 Guidelines include the following key areas: use of wireless carrier SMTP gateways for commercial traffichandset delivery...
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AT&T Sponsors Vans Warp Tour 2008
AT&T announced its encore performance as the presenting sponsor of Vans Warped Tour 2008, which kicks off today in Pomona, Calif. The popular summer music tour offers AT&T a chance to interact with music lovers and provide special VIP services...
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Text 2 Mobile Web Realty Service Launched by Knovolo
Seattle-based startup Knovolo announced its Real Estate Text Link product for real estate agents and independent home sellers. This service combines text messaging with specialized Mobile Web content to provide a powerful new avenue to communicate with buyers. Subscribers to...
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18-34 Year-Olds Love Ad-Supported Games, Says Greystripe
Greystripe released statistics from their internal database of users, their catalogue partners and third party research studies. These statistics include consumer insights, demographics and click-through rates. The results provide an interesting, inside look into the advertising potential within mobile...
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Kmart Incredible Hulk Text-to-Win Sweeps
Kmart has partnered with Universal Pictures, Marvel Entertainment and Burger King for a multichannel entertainment marketing promotion supporting the June 13 release of THE INCREDIBLE HULK. Kmart is offering a text-to-win sweepstakes, giving consumers a chance to win a trip...
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Intera Delivers Bluetooth Hard Rock Promos at Pier 39 SF
Intera Group, Inc.announced its partnership with Hard Rock Cafe San Francisco to deliver special offers and promotions to visitors at PIER 39 directly to their mobile phones and devices. Offers are highly targeted to Bluetooth “zones” up to 200 feet...
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AOL & Virgin Mobile Use Platform-A to Display Ads
AOL and Virgin Mobile USA announced that Platform-A will serve as the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner inventory. Under the terms of an agreement between the parties, the Platform-A sales force will manage...
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Mpowerplayer Plugs into Movaya's PlugNPlay Platform
Mpowerplayer, a provider of online mobile game trial and merchandising for the wireless industry, and Movaya, the complete web-based, e-commerce software platform for mobile-content transactions, announced a partnership to integrate Movaya’s PlugNPlay purchasing solution into Mpowerplayer’s desktop arcade. “Mpowerplayer’s user...
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Qwest Nixes Sprint to Offer Verizon Service & Billing
Qwest Communications and Verizon Wireless announced they have signed a 5-year agreement for Qwest to market and sell Verizon Wireless service beginning this summer. Under the agreement, Qwest customers will have access to the full line of Verizon Wireless handsets,...
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Mobile Marketing Association Global Mobile Ad Guidelines Announced
The Mobile Marketing Association (MMA), (www.mmaglobal.com), which represents more than 600 companies across the mobile marketing ecosystem, today announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to...
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HipCricket Launches 1st Hispanic Mobile Marketing Network
HipCricket, a pioneering mobile marketing company, launched the first-ever comprehensive Hispanic mobile marketing network. The network is composed of a family of Hispanic media properties that can be leveraged by brand marketers to deliver highly targeted and interactive mobile marketing...
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Free Mobile Ice Coffee Coupons @ McDonald's from Cellfire
Cellfire today announced a McDonald’s promotion in Utah that offers consumers free iced coffee, when they use Cellfire mobile coupons at participating McDonald’s locations. The McDonald’s free iced coffee promotion runs until through April 27, as part of the launch...
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