Recently in mobile ordering Category

PriceGrabber.com's survey findings reveal that online consumers have made significant headway in web-enabled phone adoption and mobile Internet usage. It shows that web-enabled phone owners, research purchases and buy digital content.

In PriceGrabber.com's March 2009 survey, nearly 58 percent of online consumers currently own a mobile phone capable of connecting to the Web. Of the online consumers with web-enabled phones, 21 percent own a smartphone, 8 percent own an iPhone and 29 percent own another type of web-enabled phone. Forty-two percent of survey respondents said they own a non-Web-enabled phone capable of using voice and text service plans only.

More than three-fourths of US consumers surveyed are pleased with their experience downloading and listening to songs on their mobile phone, and almost a third are willing to accept advertising on their mobile phones in exchange for free music downloads, according to results of a KPMG Survey announced today by KPMG LLP and the Mobile Entertainment Forum (MEF).

These results were among the findings of KPMG's third annual Global Consumers and Convergence survey of more than 4,000 people in 19 countries worldwide to understand trends in the use of mobile technology.

According to the study by the audit, tax and advisory firm, 21 percent of the U.S. respondents, and 30 percent globally, have purchased songs at least once on their mobile phones in the past 12 months. An overwhelming majority of the US (84 percent) and global (66 percent) purchasers said they were satisfied with the downloading and listening experience. A similar US survey conducted by MEF in 2007 found that only 26 percent were satisfied.

KPMG's study also identified a promising new finding for mobile advertisers, where 29 percent of the mobile phone users surveyed in the US said they were willing to see advertising in return for free songs. And globally, 49 percent of consumers will accept ads on their mobile phones in return for songs.

Sony Pictures Televisionannounced a slate of six new mobile games to be released in 2008 today at the CTIA convention in Las Vegas. The games, based on some of the studio’s feature films and television shows, and PSP system games, are scheduled to come out from June through November of this year. Other titles, not yet announced, may also join the line up. They include Hancock, Afterworld Global Contact, Rock and Roll Jeopardy!, Wheel of Fortune Road Trip, Quantum of Solace, and LocoRoco.

Pizza Hut announced it will offer “Total Mobile Access,” which allows customers to order pizza from their mobile phones via text messaging or mobile Web. Pizza Hut is the first and only restaurant chain to offer both ordering options on a nationwide basis.

Pizza Hut programmers relied on consumer research and insights to develop a system that required as little effort as possible by customers, while still providing a full array of ordering options. Customers first log on to pizzahut.com to create their “Pizza Playlist,” a collection of up to four favorite orders. Once they are registered, ordering is just a couple steps away either through text or mobile ordering - whichever is more convenient for the customer.

Text message ordering is two simple steps. Using any cell phone, customers first send a text order to “749488” (749HUT), which is then followed by a confirmation text from Pizza Hut.

Customers with a Web-enabled phone seeking flexibility also can use their Pizza Playlist to order through the Pizza Hut mobile Website: www.pizzahut.com, which will automatically be modified to fit to a phone’s screen. The mobile Website has a simplified menu featuring popular orders and a store locator.

Information Week reported that Apple has filed a patent that would enable a wireless device (such as an iPod or iPhone) to place a wireless order at a cafe or quick serve restaurant without waiting in line.

The article notes that Apple already has a deal with Starbucks (for selling music or free Wi-Fi) and there is an added value to restaurants because each order gets a tracking number and the stores will be able to track customer orders and behavior.

Comment from Wireless and Mobile News:
The patent doesn’t state if when Apple creates another device for which Macaholics stand in line if they will be able to order the next iGadget with an other iGadget…