Entries tagged with “developer apps” from WIRELESS AND MOBILE NEWS

Motally has beta-launched its mobile application analytics service for iPhone and Blackberry, with support for Android and others following soon.

The mobile application tracker is designed to give developers greater insight and control over their data with features like specific event tracking, demographic data collection, and configurable delivery mechanisms. The service allows developers and publishers to learn more about their users, optimize product offerings, and maximize ROI on advertising campaigns.

"The possibilities of data we can capture and report on are nearly endless and give publishers the most flexibility to understand usage of their applications," said Arte Merritt, founder and CEO.

The addition of application analytics to Motally's existing mobile-web analytics provides one common interface for publishers and advertisers to track all their mobile services - mobile-web and applications.

"Publishers want a simplified way to see all their mobile stats - by offering both application and mobile-web tracking in one interface, Motally is solving a real business need," said Niren Hiro, an advisor to Motally.

Motally's service is a hosted solution available in a free community version and a premium enterprise version. It is easy to implement - publishers can be up and tracking in minutes.

Research In Motion offers new and enhanced tools for developing web applications for BlackBerry smartphones. The tools include the new BlackBerry Web Development Plug-in for Eclipse and the BlackBerry Plug-in for Microsoft Visual Studio version 1.2.

These tools are part of a complete portfolio of BlackBerry developer tools for web and Java development and a  set of APIs that enable developers to create a wide variety of mobile applications that connect BlackBerry smartphone users to the information they care about.

The BlackBerry application platform also incorporates real-time push technology, security and highly efficient data compression and network bandwidth utilization.

During the MMA Forum, ThirdScreenMedia did apresentation with some very interesting research about Mobile Internet usage.  We will be divulging some of the research when we have space:

As far as the Mobile Internet Accesss Location 42% of access is at home.

 

The traffic volume is higher at night.

The number one place for access is the bathroom (that’s from the seminar.)  In the discussion of the subject, it is beleived that mobile devices are used while doing other things like watching TV, eating dinner,  or …. going to the bathroom.

According to "Mobile Market View," a new mobile consumer study conducted by The Kelsey Group with research partner ConStat, 44.7 percent of U.S. mobile phone users surveyed say a mobile phone with better Internet capability will be a key factor in their next mobile phone purchase decision. According to the survey, only 26 percent of mobile phone service subscribers currently opt for an Internet access plan.

"The combination of unlimited data plans and next-generation Internet-enabled mobile devices, like Apple's iPhone, suggests mobile Web access will grow to become ubiquitous," said Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group. "Growing mobile Internet usage and increased satisfaction with mobile Internet applications are among the converging factors that we believe point to a breakthrough year ahead for mobile ad adoption."

WiMAX World attendees were treated to uninterrupted connections on the "WiMAX Love Boat" that cruised the Chicago River.The seamless service of web browsing, VoIP)calls, video streaming and MobiTV while moving past access point sites along the route of the cruise was provided by Motorola and Sprint. The system also worked on the streets and trains of Chicago.

Sprint plans on launching their Xohm mobile Internet in Chicago and D.C. markets by the end of this year.