Entries tagged with “mobile advertising” from WIRELESS AND MOBILE NEWS

Millennial Media's Scorecard for Mobile Advertising Reach and Targeting (SMART) for June has been released with new figures.  The iPhone remained number one handset, while the Samsung Instinct came in at number two which many believe is due to the Sprint Everything plan. BlackBerry Curve came in third.

U.S. Mobile Internet increased to 59.8M users; Millennial Media now reaches 74% of the mobile internet or 44.2M users, according to Nielsen.

Popular Devices:

•  68% increase in iPhone & iPod Touch impressions on Millennial Media's network in June.
•  Apple's impression share increased 4.20% in June; however, Samsung remained in the #1 position with the largest impression share throughout Q2.
• The iPhone regained the #1 spot - this also contributed to the 1.4%  month over month growth of Touch Screen device share versus other input mechanisms.  
• The Blackberry Curve and Blackberry Pearl remained consistently in the #3 and #5 spots respectively month over month - while T-Mobile's HTC G1 (Dream) took the #7 slot in June.

Mobile ad network, Millennial Media has released its May Scorecard for Mobile Advertising Reach and Targeting. In the device department, the Samsung Instinct replaced the iPhone as number one handset on their list of the Top 20 Mobile Phones in May.

While the top two manufacturers (Samsung and Apple) remained at the #1 and #2 slots, Motorola edged out LG as the #3 device manufacturer on their network. Touchscreen device input increased overall as a segment by 6.5% month-over-month.  The top carrier was Sprint, followed by Wi-Fi, Verizon, T-Mobile, AT&T, MetroPCS and Cricket.  These figures may have do with Sprint's unlimited plan.

They observed changes over the Memorial Day Weekend:

• Wi-Fi usage over the Memorial Day holiday weekend dropped 10%, showing the "substitution effect"; travelers used Wi-Fi less, while traffic on thenetwork increased 11%
  
• Advertisers that increased spend in the two weeks prior to and leading into the Holiday Weekend reaped the benefits of mobile internet interactions:
• 12% overall interaction rate lift across key advertiser vertical categories 18% interaction rate lift in the auto vertical 9% interaction rate lift in the travel vertical.
• Mobile reached and engaged vacationers/people on the go over the holiday. During the Memorial Day weekend, vacationers and travelers relied on their mobile devices to stay connected, search for information, and make buying decisions.

The mobile advertising sector is posed to almost double over the next two years. MAGNA forecasts the US market for mobile advertising will grow by 36%, rising from $169 million in 2008 to $229 million during 2009.

Although these figures represent downward revisions from their forecast in the middle of last year (prior to the subsequent escalation of the ongoing recession), they expect a re-acceleration in 2010 as the emerging mobile applications market organizes to support the sustained growth of ad-supported apps.

As a highly fragmented group of divergent advertising models collectively organized around portable (and primarily cellular network-based) media, a wide variety of trends converge to produce this total.

The Bluetooth SIG  adopted Bluetooth 3.0. The protocol can send large amounts of video, music and photos between devices wirelessly fast speeds.

Bluetooth 3.0 gets its speed from the 802.11 radio protocol. The inclusion of the 802.11 Protocol Adaptation Layer (PAL) provides increased throughput of data transfers at the approximate rate of 24 Mbps. In addition, mobile devices including Bluetooth 3.0 will realize increased power savings due to enhanced power control built in.

Bluetooth 3.0 HS provides developers, manufacturers and consumers with the benefit of backwards compatibility, Once products reach the market, the easiest way for consumers to learn which devices are compatible with other Bluetooth enabled devices is to visit the Bluetooth Gadget Guide.

Bluetooth seems to have reached a maturation period with growth rates that, while strong, do not match the growth of the recent past, reports In-Stat (http://www.in-stat.com). The Bluetooth chip market should benefit as new standards, such as Low-energy and High-speed Bluetooth, are expected to be introduced into devices beginning in late 2009, and in volumes beginning in 2010, the high-tech market research firm says.

Recent research by In-Stat found the following:

• Growth of Bluetooth-enabled device shipments will increase by 26% in 2008.
• Silicon manufacturers are continuing to roll out integrated radio chips with Bluetooth, Wi-Fi, GPS, and FM.
• Sales of mono headsets, another high-volume application for Bluetooth, will continue to grow, particularly as regulations surrounding mobile phone usage while driving continue to be made standard in many states

On Monday, June 30 from 10 A.M. to 1 P.M. on the North Steps of the California State Capital Building, typically conservative lawmakers are getting “glammed” with the latest mobile phone accessories as they prepare to set an example for the new Hands Free Driving Law taking effect July 1. Motorola and Nectar Accessories have teamed up to give elected officials a fashionable and safe option for using their phones while driving.

“These lawmakers will have the newest accessories before their kids do,” said Renee Cleary of Nectar Accessories.

<p>
  Motorola and Nectar Accessories will be providing California lawmakers 
  with Bluetooth headsets and stylish Nectar headset holders. Nectar<span id="bwanpa3">'</span>s 
  award-winning headset holders, BlueNECK and BlueCLIP, allow users to 
  keep their headset secure and convenient without wearing a headset in 
  their ear all the time.
</p>
<p>
  From 9 A.M. to 4 P.M. on the Capitol Building North Steps, Motorola and 
  Nectar Accessories will be offering members of the public the 
  opportunity to enter for product giveaways, including cutting-edge 
  Bluetooth headsets and Nectar<span id="bwanpa4">'</span>s BlueNECK and 
  BlueCLIP headset holders.
</p>
<p>
  On-site demonstration topics include:
</p>
<ul><li class="bwlistitemmarginbottom">
    charging, pairing and using Bluetooth<span id="bwanpa5"></span> 
    headsets; and
  </li><li class="bwlistitemmarginbottom">
    using Bluetooth with Nectar<span id="bwanpa6">'</span>s BlueNECK and 
    BlueCLIP to safely answer calls while driving.</li></ul><b>Comment from Wireless and Mobile News:<br /></b>If the lawmakers get glammed don't they have to report it on their income tax?<

Verizon starts selling the the LG Decoy today. 

The world's first mobile phone with a detachable Bluetooth wireless headset! This sleek slider has a mirror-like finish and five-way directional "joystick" on the front, and a , built-in headset on the back. In addition to enhanced Bluetooth capabilities, it also has entertainment features like a music player, 2.0 megapixel camera/camcorder and microSD memory port.

The headset charges through the phone. The Decoy also have Nuance's VoiceSignal voice command system.

Wireless and Mobile News has published a Review of Reviews of the LG Decoy on August 11.

The Bluetooth Special Interest Group (SIG) has more to celebrate this week than just the 10th anniversary of its launch.  According to an annual survey conducted by research firm Millward Brown, global awareness of Bluetooth technology is at an all time high with 85 percent of consumers recognizing the wireless technology. This is the fifth consecutive year awareness of Bluetooth technology has climbed, according to the annual survey conducted by research firm Millward Brown. 

Consumers in China, Germany, Japan, Taiwan, the US and UK say they have heard of Bluetooth technology and are also overwhelmingly aware of the Bluetooth logo (68 percent) and products that use Bluetooth technology.  Products consumers noted included:
•    Mobile phones (79 percent)
•    Headsets (61 percent)
•    Computers (56 percent)

In four out of the six countries polled, at least 60 percent of respondents claim to own a Bluetooth enabled device. Of those consumers who heard a lot about Bluetooth technology, 78 percent said they are willing to pay more for products that include the technology and 57 percent of respondents say Bluetooth technology “makes their lives easier.”

CSR  gave the first public demonstration of its Ultra Low Power (ULP) Bluetooth silicon.

CSR gave the successful demonstration at the Continua Health Alliance medical conference in Luxembourg. The demonstrations showed that CSR’s ULP Bluetooth silicon consumes 10 times less power than standard Bluetooth when connectable. Other participants in the medical conference included the Bluetooth Special Interest Group (SIG) and Nokia.
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CSR’s ULP Bluetooth demonstrations consisted of two ICs successfully transferring ULP Bluetooth data packets 50-times faster than standard Bluetooth, meaning that the devices were consuming as little as 1/50th of the power. In addition, in establishing the connection, the ULP devices used 1/10th the power required by standard Bluetooth. CSR’s demonstration ICs employed both standard Bluetooth (v.2.1) and ULP Bluetooth radios. CSR calls these devices ‘dual-mode’ because they support both flavours of Bluetooth radio

Zoom Technologies, Inc. announced  it has begun shipping new additions to Zoom's iHiFi(TM) line of Bluetooth audio products. These new products include a Bluetooth transceiver that plugs into the dock connector of an iPod or iPhone, a Bluetooth wireless headphones/headset, and products that combine a Bluetooth transmitter with the headphones/headset. The Zoom line of Bluetooth products enables wireless communication between cell phones, home audio systems, headphones, computers, TVs, and a wide range of other devices that generate or play music and other sounds.

Soon you can phone home by talking to your Bluetooth headset. Forget about pressing buttons, just tell your phone what to do. The software is ready to go, and awaiting chips and manufacturing. This wireless hocus pocus was developed by Sensory Inc. The headset speaks the number of an incoming call and ask if the user wants to accept it. The user can answer yes or no to accept the call.

Headsets using the technology will be able to understand the user in most cases except where there is lot of ambient noise such as inside a car or at Disco night.