Entries tagged with “teens1” from WIRELESS AND MOBILE NEWS

According to Dr. Cole from the Center for the Digital Future at USC Annenberg School, during his presentation to the Knight Digital News Entrepreneur Boot Camp, in Los Angeles, Saturday, the life of today's 12-24 year-old human is very digital. Here are some of the facts and trends he revealed:

Life of 12-24

• Will never read a newspaper but attracted to some magazines.
• Will never own a land-line phone (and maybe not a watch.)
  
• Will not watch television on someone else's schedule much longer.
  
• Trust unknown peers more than experts.
  
• For first time willing (2005) to pay for digital content. Never before.
  
• Little interest in the source of information and most information aggregated.
  
• Community at the center of Internet experience.
  
• Think not interested in advertising or affected by brand, but wrong.
  
• Everything will move to mobile.
  
• Television dominates less than any generation before.
  
• Want to move content freely from platform to platform with no restrictions.
  
• Want to be heard (user generated) .
  
• Use IM. Think e-mail is for their parents.

Break Media's survey of young men conducted by Hall and Partners, polled a nationally representative sample of more than five hundred males aged 18-34 who access the Internet at least once per month.

The research shows 63 percent of men have a smartphone and one in four have used their mobile phone or wireless device to connect to the Internet. Mobile consumers are beginning to demand increased functionality and value-add from their mobile devices and consumer usage is likely to increase as providers offer more competitive services to access the Web. Therefore brands may be able to reach a more targeted and engaged audience via mobile with increasingly open mobile platforms and faster networks opening the door to this untapped market.