MVNO: January 2008 Archives

Helio announced that Wonhee Sull, formerly Helio’s President and COO, has been elevated to CEO and founding CEO Sky Dayton has been named non-executive Chairman of Helio’s Board of Directors.

Helio also announced usage statistics for its nearly 200,000 subscribers, which exceed many industry averages. Helio has an average revenue per user (ARPU) over $85, well above the industry average of under $501 and closed 2007, the company’s first full year since launch, with a revenue run rate of over $240M based on December actuals. Helio members are also voracious users of its data services:

• An average of over 550 text messages per member per month, many times the industry average.
• Instant Message penetration 3 times the industry average.
• 95% of Helio brand members access the Web through their mobile device versus an industry average of about 13%.
• Each month, 60% of Helio brand members access MySpace via their Helio and average nearly 500 page views.
• In December, Helio members uploaded photos from their device to the web at a rate 5 times the industry average.
• 57% of Ocean users downloaded Helio’s exclusive YouTube application within two weeks of its launch