Mobile Phones - Sinful, Distracting and Optimistic

The ups and downs of mobile

The world of mobile users are acting like teenagers having used a mobile device for around 12 years according to a new study by McCann Truth Central.  Some mobile perceptions are optimistic while others are distracting. 

Socializing is a major part of mobile life.  Average respondents were 50% more likely to be outgoing on their mobile devices. 74% of respondents say that their mobiles have helped them to "fit in" rather than stand out. While 55% say that they judge people by the devices they own, 40% say they judge people by the mobile network operator they choose.

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Shoppers with Mobile Phones more Informed than Sales Clerks?

Motorola Enterprise tablet

Motorola Enterprise tabletMotorola's Holiday Shopping Study found that  61 percent of surveyed retail managers believe that shoppers are better connected to information than in-store associates.

Surveyed shoppers echoed a similar sentiment – as nearly one-half (46 percent) of Gen Y shoppers, four in ten (38 percent) Gen X shoppers and one-third (32 percent) Boomer shoppers felt better connected to product information than associates.

According to the study, the increasing utilization of shopping-related technologies is having an impact on the shopper experience across varied age demographics.

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