It comes as no surprise that smartphones are ruling the marketplace. RIM’s BlackBerry retains it lead over the iPhone while Android smartphones like the Droid are moving into the smartphone market place.
Smartphone shipments in North America totalled 47.2 million units in
2009, an increase of 27% over the volume seen in 2008, helped by a
strong fourth quarter. This healthy growth is forecast to accelerate to
38% in 2010, bringing total shipments in the region to 65.1 million
units reports Canlysis.
RIM’s Blackberry will retain its leadership position in the North American market in 2010, with Apple in second place by operating system (OS) vendor share. Both vendors will grow their annual shipment volumes in the region, by 21% and 27% respectively.
In 2009, RIM held a 49% market share in North America, with Apple at 23%, though they will each lose a modest portion of their share this year as the total market grows at a quicker pace. RIM will remain strong in the corporate space and will continue to entice consumers. Apple’s strong performance in the market is set to continue, with 2010 volumes expected to be helped by a likely mid-year product update.
Shipments of smartphones running Google’s Android platform are forecast to see the strongest growth in 2010. In 2009, 4.7 million Android devices shipped in North America. With new devices from HTC, Samsung, Motorola and LG, among others, this number will grow in 2010 by 169% to more than 12.3 million units, with considerable growth expected for several years ahead. 21.7 million Android smart phones are expected to ship in North America in 2013.










