Results tagged “research”

VideoResolutionbyType.JPGMobile video can really put a strain on networks.  AT&T recently capped it's data plans while Verizon continues to offer unlimited data.  Verizon's latest large screen phone the well-reviewed Droid X, offers users on-demand BlockBuster video, with Droid X owners using five times more data than other Verizon phone users. A report from Bytemobile shows how video affects network resources and how people make video choices.

Bytemobile's  latest 2010 Mobile Minute Metrics report looked at video usage on network bandwidth. They found that the most popular peak time for video viewing is 10:00pm, there's stalling on even fast networks, users prefer lower quality video to avoid stalling, optimization rules, and YouTube is the top video source. T

The top video resolutions are 176 x 144 - 480 x 360 x with 60.9% and 480 x 360 -
640 x 480 with 34%.  Click on chart above to see video types.

appgenoneinfo.JPGThe average smartphone user has 22 apps on their smartphone and 50 Billion apps will be downloaded by 2012. While 28% of the apps in iTunes are free, 64% of Android apps are free. These fun facts have been reported by the App Genome Project.

The project also shows differences in sensitive data that is  accessed by Android and iPhone apps as well as an explosion of third party code in apps across both platforms.

Their survey showed: differences in the sensitive data that is being accessed by Android and iPhone applications, as well as a proliferation of third party code in applications across both platforms.  Stats include:
  • 29% of free applications on Android have the capability to access a user's location, compared with 33% of free applications on iPhone
  • Nearly twice as many free applications have the capability to access user's contact data on iPhone (14%) as compared to Android (8%)
  • 47% of free Android apps include third party code, while that number is 23% on iPhone*

* Examples of third party code includes code that enables mobile ads to be served and analytic tracking for developers.

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The latest survey from USC's Annenberg Digital Future Study shows the decline of the newspapers even further and the unwillingness to pay for currently free services such as Twitter.

49% of those surveyed said that use micro-blogging (Twitter) however, when asked if they would pay for Twitter none answered yes.

Users don't want to pay for content and don't click on it either. They found that half of Internet users never click on Web advertising, and 70 percent said that Internet advertising is "annoying," while 55 percent of users said they would rather see Web advertising than pay for content.

"Online providers face major challenges to get customers to pay for services they now receive for free" said Jeffrey I. Cole, director of the Center for the Digital Future at USC's Annenberg School for Communication & Journalism.

VerizonDataGal.JPGA  Validas' wireless data study, shows that Verizon Wireless smartphones are consuming more wireless data than AT&T iPhones by a ratio of roughly 1.25:1. Average monthly wireless data consumption for Verizon Wireless Smartphones is 421 megabytes per month, versus 338 megabytes per month for iPhones.

Nearly twice as many Verizon Wireless Smartphone users are consuming 500 megabytes to 1 gigabyte per month compared to AT&T iPhone users with more than 11 percent of Verizon Smartphone users fall into this category, versus just 5.6 percent of iPhone users. AT&T users on the other hand, 71.2% of users use data u, up from 58.4%, with increase in mean usage per user from 111.9 MB to 149.6 MB.

The data numbers will probably grow greater after the figures from the Droid X come in.  A Verizon rep reported that Droid X users, use five times more data.  There are many features of the Droid X that cause the vast data consumption including BlockBuster Video on Demand.

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A  ChangeWave smartphone survey found that the next 90 day projections show the most extensive growth in consumer smartphone sales ever recorded in a ChangeWave survey. They looked at demand for the new Apple iPhone 4 and the HTC Droid Incredible, along with the impact these and other offerings are having on the rest of the smart phone industry.

Apple and HTC are taking over from Motorola and RIM. There's a huge increase in demand for the Apple OS and an accelerating downturn for the RIM OS.

VZWnavigate.jpgCarrier dominance in the North American consumer LBS sector, which was carefully developed during the past decade, is now being directly assaulted by smartphone application storefronts and free off-deck solutions

New analysis from Frost & Sullivan 2010 North American Consumer Location-based Services (LBS) Market - The Wireless Carrier Opportunity, finds that the wireless carrier-generated segment of the North American consumer LBS market amounted to on-deck application software revenues of approximately $718 million in 2009 and forecasts this to reach $1.58 billion in 2015.

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A new IDC survey indicates that 66% of current iPhone owners are delaying their purchase of the iPhone 4, lengthening the normal upgrade cycle associated with the release of a new phone. However, the antenna issues do not seem to be impacting the 74% of non-iPhone owners who indicated that they are not delaying their purchase plans.

The IDC survey was done in collaboration with the IDG TechPanel that seeks to provide insight into the impact the technical problems with the Apple iPhone 4.

We've got a call out to IDC to see if they can comment about consumers perceptions of the iPhone after Steve Jobs' press conference today in which he offered free cases and returns.

domain-by-sites-300x149.pngResearch from Ground Truth shows no consensus among the naming conventions for mobile websites;  especially when examined by both usage and by share of the 1.6 million sites Ground Truth measures.

 For years, there has been an ongoing debate over which mobile Web domain convention (i.e. ".mobi", "wap.", etc.) are most important to use,  with various camps lobbying for their own mobile website prefix or suffix. But when they looked at the numbers, they found cacophony, not consensus among the naming conventions;  especially once they examined them by both usage and by share of the 1.6 million sites Ground Truth measures.

Note: We at Wireless and Mobile News found that it was better to keep our mobile website wmns.mobi separate because Google got confused and was sending PC-searchers to the mobile-formatted webpages instead of the full website.

ituenswithdollarsign.jpgThe NPD Group,  surveyed Apple iTunes, iPod, iPhone, and iPod Touch users to see how they would like their music in the "iTunes Usage Report."

More than a quarter of respondents expressed strong interest in a free cloud-based music option, and many were willing to pay a subscription fee to access their own music libraries from multiple devices and platforms.

Between seven million and eight million iTunes users in the U.S. would have strong interest in one of the paid subscription options, according to the report. These consumers indicated a willingness to pay a minimum monthly fee of $10 -- either for streaming music or access to their personal music libraries on multiple devices.

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According to the Developer Economics report from VisionMobile, app stores have streamlined the route to market for mobile applications, however,there is sporadic use of app stores outside the Apple and Android platforms

The report explores mobile app development issues from surveyed mobile app developers including iPhone, Android, BlackBerry, Symbian and Java.  On the good side their findings show that app stores have reduced the average time-to-shelf by two thirds: from 68 days across

smartphone-data-usage.pngSmartphone users are not using that much data yet reports Nielsen Research. Nielsen surveyed 60,000 mobile customers' phone bills to find that only a small percentile use ginormous data and the top 6 percent of smartphone users are consuming half of all data.

Average data consumption increased from about 90MB per month during the first quarter of 2009 to 298MB per month during the first quarter of 2010. This represents a year-over-year increase of approximately 230  percent.

While this increase is substantial, in the first quarter of 2009 more than a third of smartphone subscribers used less than 1MB of data per month; this number has dropped to a quarter in the first quarter of 2010 as the number of applications and the utility of smart devices has increased substantially. That means about 20 million current smartphone users are hardly using data.


pewwirelessinternetuse.jpgThe latest Pew Internet research shows that the U.S. is going more wireless than ever. There's more wireless use especially by African Americans, Latinos and the young (18-29 year-olds)

As of May 2010, 59% of all adult Americans go online wirelessly. Their wireless group includes,going online with a laptop using a wi-fi connection or mobile broadband card. Roughly half of all adults (47%) go online in this way, up from the 39% who did so at a similar point in 2009. The wireless group also includes se the internet, email or instant messaging on a cell phone. Two in five adults (40%) do at least one of these using a mobile device, an increase from the 32% of adults who did so in 2009.

Taken together, 59% of American adults now go online wirelessly using either a laptop or cell phone, an increase over the 51% of Americans who did so at a similar point in 2009.

Cell phone ownership has remained stable over the last year, but users are taking advantage of a much wider range of their phones' capabilities compared with a similar point in 2009. Of the eight mobile data applications we asked about in both 2009 and 2010, all showed statistically significant year-to-year growth.

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Compete issued their Q1 2010 Smartphone Intelligence survey, which showed increases in the use of local search, social networking and gaming on smartphones. The report covers smartphone such as iPhone, BlackBerry, Android and other smartphones. iPhone users are top gamers while all Android and iPhone users used local search equally.

Local Search Very Common
Almost one in three smartphone owners has called or stopped into a local business after finding it using a local search application. In Q1 alone, close to a third of Android and iPhone owners discovered at least two new businesses that they were not previously aware of as a result of using local search applications.

Opera Browsing.JPGNo matter where you are in the world or who you are 8 p.m. to midnight are the day's prime mobile browsing hours.  In prime time there is a disproportionate amount of mobile data consumption and little difference in data consumption between weekdays and weekends, reports the latest State of the Mobile Web from Opera.

Americans are night owls, compared to users in the other top 10 countries, users in the United States are more likely to be browsing with Opera Mini between midnight and 4 a.m. Brits are the earliest browsers.

  • Compared to users in the other top 10 countries, users in the United Kingdom are more likely to be browsing with Opera Mini between 4 a.m. and noon.
  • The least amount of mobile browsing is done in the early morning (when most people are asleep), between midnight and 8 a.m.
  • The difference in Opera Mini usage during peak hours versus off-peak hours varies in each country. The biggest difference is noticeable in Vietnam (27% between 8 p.m. and midnight versus 9% between midnight and 4 a.m.).

MusicDiscovery.jpgTraditional media channels (including packaged CDs, live events, radio and television) still remain a popular way for people to access new music and artists. The latest BoomBox report, Myxer show that radio still influences music buying and users still buy CDs. 32 % of Mobile music listeners, listen 1-5 hours week, while 26% listen over 20 hours a week.

According to the study, 74% of Myxer users still buy CDs, while nearly half of respondents (47%) have reported that radio is the most popular way for them to discover new music. In terms of finding out about local music, radio is also the largest with 45% users claiming that as their preferred source, while word of mouth accounts for the second largest share at 31%.

According an About.com study lots of consumers are planning to buy electronic products this year:

  • 73 percent of respondents said they plan to purchase computers, laptops and wireless phones.
  • 60 percent said they plan on buying televisions.
  • 40 percent said they plan on spending more on computers and laptops.

Overall, the study showed that after delaying purchases in 2009, consumers are re-entering the electronics market but as smarter shoppers. Consumers are ensuring the products are worth purchasing, rather than impulse buying. Advertisements that are informative about new electronic products and that compare features are also more appealing to buyers, which will activate consumers to do more research and comparison shop.

Android-Distro-by-Handset.pngChitika ad network surveys show just how explosive Android is.  The Evo 4G launched on June 4, already reached 1.93% of the Android market, swiftly catching up with the Nexus One (2% of the market.) The Droid by Motorola ruled followed by the HTC Hero.

Among the cellular networks, Verizon has so far taken the most advantage of Android’s popularity, with Verizon phones accounting for 49% of Android traffic coming into the Chitika network.  T-Mobile ranks second with 23%, followed by Sprint with 19%.  AT&T, which has seen great success as the iPhone’s exclusive network, contributed a mere 1.1% of Android traffic to the sample looked at for this study - even less than U.S. Cellular, which clocked in with 1.4%.

com.nytimes.android0.png.jpgNews and entertainment smartphone apps are downloaded the most, but productivity smartphone applications generate the most revenues, reports In-Stat. Social networking , messaging, and email apps dominate while Android is growing at the fastest.

Productivity applications such as mapping, business and enterprise applications and phone tools & utilities generate 59% of all smartphone application revenue.

“The competitiveness of the smartphone app market will intensify over the next few years as developer ecosystems become more competitive with Apple’s,app store” says Frank Dickson, In-Stat analyst. “There are no less than eight notable smartphone OSs, and the number is more likely to grow rather than shrink. Google will exploit its Internet dominance, and Apple will leverage its development community and stable platform. Microsoft is placing its bet on Windows Mobile 7.”>

Quantacast OS Share.pngAccording to Quantcast, Android web browsing is growing quickly. Android now accounts for 19.9% of mobile web consumption.

Android continues to capture more share, and if the recent launch of the HTC Droid Incredible on Verizon and Sprint's HTC Evo 4G is anything to go by, Android will continue to rapidly gain share.

Ground Truth, in their study of mobile media usage in the United States by time of day, found that in the month of April, 32 percent of daily page views occurred between 7:00 p.m. and midnight, with the highest volume occurring at 9:00 p.m., local time.

Previous studies show similar stats, people browse the web while watching TV and the number one place for usage is of course the bathroom according to ThirdScreen Media.

From 4 a.m. onwards, Mobile Internet usage (as measured in page view consumption) climbs steadily throughout the day, with usage intensifying after 6:00 p.m. and peaking at 9:00 p.m., when 7.2 percent of all page views occurred. Throughout the workday (9:00 a.m. until 5:00 p.m.), an average of 54 percent of Mobile Internet users browse content, with workday usage heaviest around 4:00 p.m.

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