Amobee Media Systems, advertising solutions provider for
mobile operators, has released its Handset Application Programming
Interface (HAPI) for the Apple iPhone and Google Android operating
HAPI already supports BREW, J2ME, Blackberry and Symbian.
Operators can serve
advertising impressions into applications running on the iPhone and Google G1.
"The Apple iPhone and the Google GPhone have proven that consumers
are hungry for new mobile services, but these devices have not changed
the fact that users must be charged in order for application developers
and content providers to generate revenues," said Zohar Levkovitz, CEO
of Amobee Media Systems. "With Amobee's HAPI, operators can now
ad-enable new applications running on these devices, while providing
developers and media companies new ways to monetize this promising new
Amobee's HAPI Software Development Kit (SDK) provides a convenient
way for mobile operators to ad-fund their mobile applications. It
manages all aspects of advertising campaigns in a cohesive manner
alongside other advertising channels such as WAP, games, video and SMS.
Amobee's HAPI is designed to support both online and offline modes,
while guaranteeing the most suitable advertising experience. Amobee's
HAPI supports, among others, textual, graphical and video adverts and
is capable of extensive data analysis including specific interactions
such as click to call, click to SMS and click to browse.