AdMob Reports iPod Growth and Higher Smartphone Shares


The latest AdMob report shows huge iPod Touch growth and smartphone Operating System
(OS) market share..

Highlights from the December 2008 report:

  • Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent in December.
  • iPod Touch requests more than tripled worldwide from November to
    December, with a particularly large spike in requests the week after
  • Symbian is the #1 smartphone OS worldwide with 41 percent share.
    In Asia and Africa it has more than 90 percent share, however the
    iPhone is challenging its dominance in Latin America and Europe.
  • The iPhone OS had 32 percent worldwide share in December, up from 6 percent in May.(1)
  • Worldwide RIM has 10 percent and Windows Mobile has 9 percent OS
    share. Both are strongest in North America and Latin America.
  • Palm has 4 percent of smartphone OS share worldwide with more than
    95 percent of its requests generated in North America. In the US, Palm
    had 9 percent share in December, declining from 20 percent in July.
  • Android already leads Symbian in North America with 2 percent of OS share.
  • The iPod Touch is now the #2 device in the AdMob Network
    with 4.7 percent share. While 70 percent of iPod Touch requests in
    December came from the US, it experienced strong growth across other
    major markets including Canada, United Kingdom, Mexico, Germany, and
    France. Combined, the iPhone and iPod Touch represent 15.5 percent of
    all worldwide requests.

Visit AdMob’s Metrics Report site ( to
access the full December 2008 report, view past reports or to sign-up
to get email notification when future reports become available.

(1) Although it runs the iPhone OS, the iPod Touch is not included in this number because it is not a smartphone.