Motorola's new Multi-Media
Messaging Service Center (MMSC) provides
enhanced mobile media experiences for users.
Motorola's MMSC enables media mobility by
delivering multi-media messaging service composed of
audio, text, pictures and video between different devices, technologies
and operators, all over a high availability, carrier grade platform.
Features of the MMSC include:
- High capacity, availability and scalability.
compliant with OMA, 3GPP and 3GPP2, enabling multimedia messaging
service in all networks and technologies, (e.g.: GPRS, EDGE, UMTS,
HSPA, CDMA, and EV-DO, among others).
- Rich product features, enabling various operators' business models for a multimedia messaging service.
- Intelligent and flexible traffic management capabilities with built-in, best-in-class monitoring and configuration tools.
- Integrated application to person messaging engine and ecosystem of applications.
- Provides for geographic diversity and seamless rollout into the operator's existing network
Their news release claims MMSC is an optimal solution to provide
growth capacity and leading functionality based on the product's
advanced scalable architecture, high reliability and overall cost
effectiveness. Motorola's MMSC transcoding delivers high quality
multi-media adaptation capabilities, which result in an unrivalled end
user experience. It's an innovative solution to help Motorola's
operator customers optimize their networks for delivery of
personalized, on-demand services and content.
Like our earlier version, the new MMSC lets wireless customers
personalize their media experiences to enjoy pictures, video, and audio
content on their devices while connecting to another device to share
with friends," said Dan Aderhold, Motorola Vice President of Business
Operations, Verizon Account. "But with the new MMSC platform the
operator has increased capacity from less equipment, meaning lower
costs and a more efficient network. In addition, the new MMSC
incorporates advanced capabilities that facilitate seamless integration
with increasingly popular applications such as mobile advertising,
social networking and simplified management of user generated content."
"We've been using Motorola's current platform technology on our
EV-DO Rev A network to give our customers the best multimedia messaging
experience on America's most reliable network," said Dave Hammond,
network vice president, Verizon Wireless. "The new MMSC supports the
additional performance requirements derived from new drivers such as
larger message sizes coming from high resolution cameras and videos,
increased number of inter-carrier connections and value added service
providers. It also provides more capacity across our network, giving us
a more cost efficient way to meet our customers' demands for
high-quality multimedia experiences."
The Motorola next-generation MMSC is built on Advanced
Telecommunications Communications Architecture (ATCA). ATCA is a
standards-based platform, supporting open operating systems, such as
Linux. ATCA is the Motorola common platform of choice for multiple core
network applications, including MMSC, transcoding, short message
service center (SMSC), short message service gateway (SMS GW), WiMAX
access service network (ASN) gateway , LTE wireless broadband
controller (WBC) and the new iDEN (R) Melody core solution. Many
telecom suppliers have converted to use of the new ATCA technology
platforms due to processing power, scalability, simple architecture,
small footprint and low power consumption.