Verizon Subscribers Get Binged: Bingo Ad Win for Bing

bingmobile.jpgThe Bing mobile search/decision engine is now the default search on  Verizon phones through the carrier's portal page. It's part of a 5-year exclusive deal.

It also appears that high-end browsers available with Verizon's
handsets, like Opera have Bing as their pre-installed default search option.

Bing will come preloaded on most of Verizon feature and smartphones later this year. Microsoft's GM for mobile media Charles Johnson said that Bing searched for 19 million queries during the
first 20 days as Verizon's default search engine, 10 to
15 times the previous rate.

Bing also includes fret audio directions, traffic conditions, and weather reports when you call 1-800-Bing-411 (1-800-246-4411).  Features of Bing mobile are local search, maps and mobile web search.

There is currently a Windows Mobile app for  Bing. Other smartphone users can access Bing through Mobile advertising is expected to create profits from Bing.

"Five years from now mobile will be 5-10 percent of media spend but it
won't happen all at once, it will happen gradually," Scott Howe,
corporate vice president of the advertiser and publisher solutions
group at Microsoft, told Reuters in an interview.