LBS Loopt Adds Pulse and Partners with Navteq & Zagat

loopt-pulse-s.jpgLoopt has added new features to connect users to the most relevant
places and people nearby. This brand new version of Loopt enhances users' ability to
discover the world around them -- revealing who's around, what to do, and
where to go.

Loopt's Pulse, offers dynamically-generated, relevant local content about places and
events from web sources. Pulse offers the power of
friends' recommendations, the Loopt community's real-time feedback, and
information from premium, local content sources to help users find what to

The new Loopt application also offers updates to its core service,
including improved check-in functionality, the ability to rate local places
and events, and a feed of the latest activities of friends listed in
Loopt has partnered with NAVTEQ. NAVTEQ LocationPoint Advertising
enables Loopt to provide highly targeted and relevant offers and promotions
in a mobile environment when and where consumers are making shopping and
purchasing decisions. Further, it provides a means for monetization of
applications in a manner that actually enhances the user experience.

With NAVTEQ LocationPoint, Loopt users who are looking for nearby friends
and a place to meet can view offers from nearby merchants such as coffee
shops and restaurants that match their needs. Merchant locations are
displayed and merchant services and special offers can be advertised with
rich graphical promotions and mobile coupons, as well as engaging calls to
action including: Click-to-Call, Click-to-Coupon, and Click-to-Route.

Loopt is also partnered with Zagat, the world's leading provider of
consumer-survey based information. Zagat's quality, trusted information is
based on the collective experiences of thousands of avid consumers.

Loopt is currently supported on more than 100 mobile devices across all the
major U.S. carriers. Go to to sign up for Loopt.