Saks 5th Saves Data Chargers for Customers with Free Wi-Fi & Apps

ATT Wi-Fi HotspotsSaks Fifth Avenue announced that it has launched AT&T Wi-Fi at all 44 stores and the new Saks Fifth Avenue app.

AT&T  customers will automatically connect to the in-store Wi-Fi service which will enable shoppers toll be automatically connected to Saks Fifth Avenue's Wi-Fi each time they shop in the store.

Saks Fifth Avenue first launched AT&T Wi-Fi at its flagship store in New York City in November 2011, and has expanded  to more stores.Since the initial launch, Wi-Fi users have made more than five million connections to the in-store network.  The app offers shareable wish lists, fashion look books, event calendars and more.

  • Shoppers average more than 19,000 connections per day to the in-store Wi-Fi network.
  • While mulling over purchasing decisions and sharing new looks, customers have exchanged more than 17 million MB of data traffic to date.
  • During the holiday season, in-store Wi-Fi usage increased more than 30 percent with nearly half a million connections in December 2011 alone.

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