New Kindle Paperwhite: New Specs Brighter/Whiter

tabletvskindlepaperwhiteAmazon is now advertising the the new Kindle Paperwhite ebook reader that will ship on September 30 which is also called the "6th Generation of Kindle." The ads must be working because the Kindle Paperwhite is the number two and number four products in Electronics on Amazon.

The main feature of the Paperwhite is that it uses e-ink which is black on a white background.  The new version has a brighter white and brighter light along with a faster  processor. In the commercial a user shows how much brighter the Kindle Paperwhite looks in sunlight compared to an iPad.

Amazon set up a living room outside with couches and shows users reactions. Reviewers who have had a chance to look at the new Kindle Paperwhite, models agreed that they look fantastic and make for easy reading.

The 6" Kindle Paperwhite, with special offers sells for $119.00 while the Kindle Paperwhite without offers sells for $139.00. Make sure you order the the "All-New Kindle Paperwhite and not previous generations.

Amazon claims it is 30% lighter than the iPad mini weighing 7.3 ounces.  If you don't have easy Wi-Fi acess the New Kindle Paperwhite with 3G will cost $189.00, but is not available, yet for preorder.

New features include:

  • Higher contrast-Kindle Paperwhite's display with better reflectivity.
  • 8 week battery life.
  • Adjustable font sizes.
  • Free connections to AT&T Wi-Fi hotspots .
  • Next generation built-in light-Guides light toward the surface of the display so you can read comfortably without eyestrain.
  • Better touch responds more accurately and avoids accidental page turns.
  • New Kindle Page Flip-Skim page-by-page, scan by chapter, or skip to the end of your book, all without losing your place.
  • Goodreads Integration with a community of over 20 million other readers.
  • Kindle FreeTime parental controls with a progress report on total time spent reading, number of words looked up, badges earned and books finished.
  • New Smart Lookup- a full dictionary definition via X-Ray and Wikipedia.
  • New Kindle MatchBook- customers can buy Kindle editions of print books purchased from Amazon-past, present and future-for $2.99 or less.