Parks Associates offers some interesting insights to the preferences of smartphone buyers. Those with higher incomes are more likely to buy an iPhone 5 and it appears that hardly anyone likes shared data plans while many think 4G LTE is important.
Research shows that people prefer unlimited to limited sharing. According to Parks and Associates latest study, 40% of those surveyed would prefer to switch carriers then to share data. A series of consumer surveys over the last 12 months—showed that consumers want the unlimited data plan back. When asked about new shared data plans the top reason people don't like them is the cost.