Today, the Mobile Marketing Association (MMA) publishes, “Mobile Barcodes: an Overview for Marketers”. The white paper explains how marketers can leverage mobile barcodes to give their customers access to information, multi-media content, promotional opportunities, retail store locations, discounts and coupons, samples and more.
“Mobile Barcodes: an Overview for Marketers” includes definitions, attributes and examples of Mobile Barcode services currently in use in the marketplace. The white paper gives an overview of marketing with mobile barcodes, with concentration on cross media engagement. It also delves into choosing the right mobile barcode for your campaign by outlining considerations and examining barcode types and formats.