mobile marketing – Wireless and Mobile News

Mobile Users Want Mo' Web 4 Shopping & Entertaining Media

11/07/2012 by Lynn Walford

Adobe is offering a free white paper on developing a mobile strategy using recent research covering important mobile trends.

The study found that Above All, Mobile Device Users Like to Be Entertained:

Forty percent of users spend three hours or more weekly on mobile media sites, contrasted with only 10% of users who reported accessing no mobile media activities in the past six months.
And even though only 44% of the older crowd (those aged 60 and above) reported making any mobile purchases in the past year, when they did, they also showed a clear preference for movies, music, and games.
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Mobile Shoppers are H-App-Y Will Buy Books/Elect 4 Black Friday & Beyond

08/23/201208/23/2012 by Lynn Walford

The mobile economy is changing the shopping experience. Mobile shoppers not only love to shop from their mobile devices but attribute great importance to being able to use mobile apps in and outside of stores.

According to Apigee, 82% of all Americans think mobile shopping is great for these reasons:

Browsing for deals wherever you are – 50%.
Performing price comparisons inside a store – 48%.
Using a mobile device to find a retail store – 40%.
Redeeming electronic coupons – 38%.
Secretly shopping without a spouse/significant other knowing – 25%.
Buying embarrassing or personal items without using a work computer – 14%.
Sneaking shopping time in at work – 12%.
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Mobile Shoppers Use Smartphones in Top Cities and Retail Stores

12/13/2011 by Lynn Walford

“Mobile Shoppers,” report from the IAB shows how mobile shoppers use their smartphones and in what cities where mobile shopping is most prevalent.

Some of the other findings explored in this report include:

Mobile shoppers are younger and have higher incomes than the average mobile user.
Ten percent of U.S. mobile users use their mobiles for comparing prices.
Almost 20 percent of U.S. mobile users use their phones to text or call family or friends about a product while in a store.

Tablet Owners, Men Shop More Mobile, Cheaper Stuff in Person in Retail

12/09/2011 by Lynn Walford

JiWire's mobile shopping study showed some interesting facts for shopping from mobile devices and tablet purchases. Men and tablet owners are the most frequent mobile shoppers.

However, retail stores still rule as the preferred shopping mode for a majority of shoppers.

MMA White Paper Mobilizes Mobile Barcodes for Marketers

11/17/2011 by Glibert Shar

Today, the Mobile Marketing Association (MMA) publishes, “Mobile Barcodes: an Overview for Marketers”. The white paper explains how marketers can leverage mobile barcodes to give their customers access to information, multi-media content, promotional opportunities, retail store locations, discounts and coupons, samples and more.

“Mobile Barcodes: an Overview for Marketers” includes definitions, attributes and examples of Mobile Barcode services currently in use in the marketplace. The white paper gives an overview of marketing with mobile barcodes, with concentration on cross media engagement. It also delves into choosing the right mobile barcode for your campaign by outlining considerations and examining barcode types and formats.