Rringtone sales are effected by celebrity news and gossip. For
example, when it was announced that the Beastie Boys' Adam Yauch had
cancer, his ringtone sales jumped 64 percent.
Zed, a leading
digital entertainment company, analyzed sales of ringtones from a
number of its carrier partners and found that celebrity gossip does
influence fans' purchasing decisions:
- when Michael Jackson died, his ringtone sales soared more than 9,544 percent!
- when T.I. went to jail, his ringtone sales jumped up 19 percent week over week.
- when Fergie got married and Kevin Jonas got engaged, ringtone sales dropped 10 percent and 16 percent respectively.
- when Chris Brown and Rihanna suffered domestic issues, ringtones dropped 18 percent and 28 percent respectively.
No one has yet to do a study on what happened to BlackBerry sales after Paris Hilton gave her BlackBerry up in order to promote Sony Ericsson phones and said, "Sorry BlackBerry, I'm now a Sony Ericcson user
and very excited."