Mobile World Congress Draws 55,000 Visitors


More than 55,000 visitors* attended the GSMA's Mobile World Congress, in Barcelona, making this year's event the largest yet. The three-day conference, which featured more than 230 chief executives and other high-level speakers from across the world, attracted more than 8,000 delegates.

Arun Sarin, CEO of Vodafone, actor and filmmaker Robert Redford, Wang Jianzhou, CEO of China Mobile, John Chambers, CEO of Cisco, Olli-Pekka Kallasvuo, CEO of Nokia, Black-Eyed-Peas front man and film actress and filmmaker Isabella Rossellini were among the diverse range of speakers at the Congress.

"The record attendance figures at this year's Congress reflect both the extraordinary and compelling conference programm, which covered a broad range of topics from Long-Term Evolution to made-for-mobile short films to the environment, and the high quality of the exhibition," said John Hoffman, CEO of the GSMA's conference division. "We are also delighted by the seniority of the people that have travelled from all over the world to Barcelona for the Congress - more than 43% of conference attendees hold C-level positions within their organisations."

  • Observing, analyzing and reporting on the Congress were 2,700 international print, Web and broadcast media and the event made headlines across the globe.
  • The Congress also hosted 1,300 exhibitors across 1,500 stands with approximately 29,000 square metres of exhibition space and 30,000 of square metres of hospitality space, reflecting the fact that people come to the show to network and do business.
  • Mobile entertainment and content formed a major theme throughout the show with an entire hall (Hall 7) dedicated to multimedia content for mobile devices. In addition, the Mobile Backstage event at the National Palace explored the creation of compelling and high-quality content for mobile devices.

*This figure covers everyone who attended the event, including delegates, exhibitors, contractors and media