Men's Health has partnered with SnapTell, the
leading provider of image recognition-based mobile marketing solutions,
to create the first fully interactive advertising magazine in America. Men's
Health's July/August summer issue, hitting
newsstands June 24, will feature enabled or "live"
ads for readers to receive real-time promotional information from
advertisers.Using SnapTell's Snap.Send.Get mobile marketing technology, readers will snap a photo of any advertisement in the issue with their cell phone or photo-enabled mobile device to send (or short code) to SnapTell, where an immediate promotional bounce-back will be sent to their device. The initiative offers a great deal of flexibility for marketers to provide instant brand messaging, sales incentives such as product samples and discounts, sweepstakes information, and links to websites, photos and videos--at no cost to the advertiser. The technology is compatible with all cell phone providers and does not require special software for downloading advertiser images.
Advertisers already participating in the July/August issue include Axe, Samsung, Westin, and PowerAde."The partnership provides a benefit to both consumers and marketers--it's a unique opportunity for our advertisers to have an immediate, direct conversation with our readers," said Jack Essig, VP/Publisher of Men's Health, "and for consumers to realize a more interactive experience with our brand. We want to show agility in the digital space and true accountability for our clients."
"Men's Health is a great vehicle for advertisers to reach millions of men nationwide," said G.D. Ramkumar, co-founder and CTO of SnapTell. "We are thrilled to be working with such a marquee publishing house and believe their audience will enjoy the ability to get desired information on the go."
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