MobiTV revealed that it will be participating in and providing interactive
capabilities for the consumer trials also announced today by the A-VSB
Initiative. The consumer trials are planned for later in 2008 in one or
more U.S. markets and will illustrate the business opportunities that A-VSB
powered mobile TV can provide to the television ecosystem.
A-VSB is a proposed open standard and backward-compatible enhancement
of the existing U.S. digital TV broadcasting system. It includes the A-VSB
physical layer and global standard OMA BCAST application layer for mobile
broadcasting, showing live local and national content as well as providing
interactivity. A-VSB has been proposed to the ATSC for its upcoming mobile
and handheld standard ATSC-M/H.
As a founding member of the A-VSB Initiative, MobiTV believes that a
rich and ubiquitous interactive application framework will provide an
unrivaled user experience for the ATSC-M/H system, allowing for the
creation of elegant user experiences enhancing the broadcast video stream.