Verizon Wireless announced it is introducing a text message polling program for moviegoers.
Starting in mid-June in 10 markets across the U.S. and during
3,500 show times, the interactive text message polling program asks
moviegoers questions related to their music preferences and gives them an
option to text their responses. After audience members submit their text
messages, the actual audience results will be displayed on the movie screen
in a bar chart.
The polling program was developed by Screenvision. The text message polling program will be part of the pre-movie entertainment and will be in conjunction with two short films produced by
Verizon Wireless, which promotes the company’s V CAST services. The first
short, titled “What’s that Song,” showcases Verizon Wireless’ V CAST Song
ID service. The second short, titled “V CAST Street,” is an original
two-minute content piece directed by Spike Lee and features leading music
artists Chris Cornell and Timbaland.
Moviegoers attending select theater locations in the following markets
will be able to participate in the text message polling program: New York,
Los Angeles, Chicago, Philadelphia, Dallas, Boston, Atlanta, Washington,
D.C., Houston and Detroit.
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